LV= ISA:

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Transparent and proven smoothing

Our ISA helps to iron out the ups and downs of short-term market fluctuations. It's designed to reduce the impact of market volatility and to support risk-sensitive clients who may be uncomfortable with market uncertainty.

Your clients will benefit from a transparent and proven smoothing process:

  • The smoothing mechanism is applied to each investment paid.
  • For the first 26 weeks each investment your client invests is valued at the underlying price.
  • After 26 weeks, each investment is valued at the averaged price. This is an average of the daily underlying price over the previous 26 weeks.
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Risk-rated fund options

Our ISA comes with a choice of funds: Extra Cautious, Cautious, Balanced, Growth and Impact Growth. The funds are risk-rated by multiple agencies to help you assess client suitability. Your clients can only have one LV= ISA investing in one of the fund options at any one time.
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Invest between £10,000 and £1 million

Our ISA accepts initial and ad-hoc lump sum investments and ISA transfers only.

  • The maximum investment is £1,000,000 across the LV= ISA, and aggregated investments into our Smoothed Managed Funds product range (including all series of our Bond, Pension and Trustee Investment Plan).
  • The maximum subscription for the current tax year combined across all ISAs is £20,000. Transfers in, from previous tax years, don't count towards this annual limit.
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Easy application and transfer process

We make the application and transfer process simple. Apply online without the need for a wet signature:

  • Automated client checks are backed by our ISA transfer desk.
  • We use the Origo Transfer Service – we’ll do the work to transfer funds from the ceding provider. See more on the ISA Origo Transfer process.
  • For transfers from ISA managers not using the Origo Transfer Service, we have a simple non-electronic process. See more on the ISA non-electronic transfer process.
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ISA Cautious Fund - optional capital guarantee

If your client is looking for capital preservation, they can opt for a 10-year capital guarantee. It’s available to buy on our ISA Cautious Fund at outset on initial or subsequent investments, or on the expiry of a previous guarantee – where a guarantee is available.
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Benefits, exclusively for members

After taking out an LV= ISA, your client will automatically become a member. Being a member will give them access to exclusive member benefits and additional support services.

More about member benefits

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Online valuations

We make online valuations quick and easy. With our online valuation tool, you can check the value of your client’s investment – in just a few clicks.

Launch our online valuation tool
Contact Phone

Let's talk

0800 085 0250

9am-5pm Mon-Fri

TextDirect: first dial 18001. We will record or monitor calls for training and auditing.