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Why LV=?

We’re here to help you make the best choices when it comes to your client. With a range of protection, retirement and investment products that are good value, award-winning and offer additional support services – our range suits all types of clients.

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Working with us

Being a well-respected provider isn’t just about the right product – it’s also about offering the right support.

We're committed to the intermediary market and want to be there to offer you the support, training and development and technical guidance you would expect from an established provider.

Together with our comprehensive range of Personal and Business Protection, and Savings and Retirement products, our dedicated team aim to help you protect your client and look after their future.

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Looking after you and your clients

As a mutual, we put the customer at the heart of everything we do.

Whether it’s product design, the look and feel of our literature, our customer service or our claims process: we think of your clients every step of the way.

Some of the ways we demonstrate this include:

  • Our teams complete regular and appropriate training, and it forms part of their ongoing objectives.
  • We produce easy to understand literature for you and your clients.
  • We carry out Customer Risk and Suitability Assessments during ongoing and new product development.
  • We commission regular research through our member research community and through independent research agencies.
  • We've also won may industry awards over recent years.