All our with-profits business is held within Liverpool Victoria Financial Services Limited (LVFS). When your client invests with us, it’s combined with other investor's money into our with-profits fund. First and foremost, we want to give your client a fair return on their investment. As we offer many different ways of investing, we have different groups of with-profits policyholders – with different plans started at different times, and with different terms.
We use smoothing on our funds to help deliver a calmer investment journey which may be well suited to your risk-sensitive clients that are uncomfortable with traditional ups and downs of the stock market (and other investments).
With Profits:
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With-profits funds
Many of our legacy investments and our LV= ISA, Smoothed Managed Funds Bond Series 1, Smoothed Managed Funds Pension Series 1 and Smoothed Managed Funds Trustee Investment Plan Series 1 (LV= TIP) invest in the with-profits fund. This includes the LV= Flexible Guarantee Fund (all series) and the Flexible Guarantee Bond (all series).
LV= ISA
Smoothed Managed Funds Bond Series 1
Legacy investments
Smoothed Managed Funds Pension Series 1
LV= TIP
Giving back to our members with a mutual bonus
When your client invests with us, they become a member of LV=. Our aim is for eligible members to share in the success of our business – we do this through the mutual bonus.
Financial strength and stability
We’ve been rated B+ for Overall Financial Strength (very strong)*, so you can be confident in recommending us to your clients.
- We’ve been providing financial stability to our customers since 1843.
- We're a leading UK life and pensions mutual insurer, serving over one million members and customers.
- As at December 2024, we had a £411m Solvency II capital surplus and a 195% Capital Coverage Ratio (2025 Annual Report).
*AKG Actuaries and Consultants Ltd, Financial Strength Assessment, September 2024.