Life and Critical Illness:
Quote & Apply
Servicing
Supporting your client and their family through life changing moments
Our Life and Critical Illness options are part of the Flexible Protection Plan. They both pay a lump sum if the person insured dies or is diagnosed with a specified critical illness or life-changing injury during the term of the policy. This provides financial, emotional and practical support when the unexpected happens.
We provide a range of options to best fit your client's protection needs:
Product profile
Our Life and Critical Illness policies pay out a lump sum if your client (or the person insured) dies or is diagnosed with a critical illness. A list of the illnesses covered, the target market, limits, suitability and costs can be found in the product profile:
Life and Critical Illness product profile
Life and Enhanced Critical Illness cover product profile
Life and Critical Illness cover options
Life and Critical Illness Cover - Protect what matters most to your client
Key Info
- Available as part of the Flexible Protection Plan
- Offered on guaranteed premiums only
- Additional option for Total Permanent Disability and Waiver of Premium
- Access to LV= Doctor Services, a Legal Advice Line and other member benefits
Summary of Cover
- 41 conditions covered in total (including Total Permanent Disability)
- 39 full payment conditions covered
- 2 additional payment conditions covered
- 9 enhanced claim payment definitions where we’ll pay 1.5x your client’s cover (up to £200,000 on top of their cover)
- The option to add Enhanced Children’s Cover for an added cost
Life and Enhanced Critical Illness Cover - Even more comprehensive cover for your client and their family
Key Info
- Available as part of the Flexible Protection Plan
- Offered on guaranteed premiums only
- Additional option for Total Permanent Disability and Waiver of Premium
- Access to LV= Doctor Services, a Legal Advice Line and other member benefits
Summary of Cover
- 87 conditions covered in total (including Total Permanent Disability)
- 49 full payment definitions covered
- 38 additional payment conditions*
- 17 enhanced claim payment definitions where we’ll pay twice your client’s cover (up to £200,000 on top of their cover)
- Standard Children’s Cover included automatically with the option to take out Enhanced Children’s Cover for an additional cost.
- Extensive cover and support for cancer, including a £1,000 cost of cancer diagnosis payment
*20 of these conditions are covered under 1 additional payment definition – ‘Less advanced cancers’
Important Information
If your client has dependants who would suffer financially if they died or were diagnosed with a specified critical illness, they’ll want the reassurance their loved ones have security. If you have added Children’s cover to your policy it’s important to tell us when your youngest child reaches their 23rd birthday. Otherwise you could be paying for something you can’t claim on.Here are some important things you should know about our Life and Critical Illness cover policies:
Life and Critical Illness Cover Policies
Children’s Cover
We offer support to your client and their family through our comprehensive children’s cover. With our Life and Enhanced Children's Cover we include Standard Children's Cover at no extra cost. Our Enhanced Children’s Cover provides more protection and is available as an option on our Life and Critical Illness cover and Life and Enhanced Critical Illness Cover.
Building your client's cover
We know it’s important for you to be able to tailor protection to your clients’ needs. With our Life and Critical Illness plans you have options to build a policy that’s right for your client, including the type of cover, and the type of children’s cover.
Choosing us for Critical Illness Cover
More reasons for recommending LV=
LV= Doctor Services
Member benefits
10% uplift with online applicationsProtect your clients sooner with our online quote and apply system – Fastway. It’s supported by intelligent online underwriting and is quick and easy to use. Plus, you’ll get a 10% uplift on top of your agreed commission levels.
Flexible Protection Plan
Life and Critical Illness cover is part of the Flexible Protection Plan - it can be applied for on its own or along with Life Protection and some other products. This could be cheaper for your client as we’ll offer a small discount when you have more than one cover in the plan.We paid 95%* of all protection claims
We understand anyone can be affected by a life-changing condition. Our clear and fair approach to paying claims gives your client peace of mind, when it matters most.
We’re proud to have paid 95%* of all protection claims in 2024 – approving 90% of critical illness claims and 97% of all life cover claims**. A successful claim is as important to your client as it is to you – your clients get vital financial help when they need it most and you feel confident in the provider you recommended.
*Includes claims already in payment in 2024 for Income Protection and Personal Sick Pay.
** Our Life Insurance figures include claims paid for Life Insurance, Terminal illness and Whole of Life products (including some non-underwritten guaranteed whole of life products). Our whole of life products are no longer available.
Dedicated support for you
Fastway - our quote and apply system – makes it easier to protect clients. It’s a fast and flexible application journey and gives you an immediate underwriting decision.
Plus 24/7 access to our pre-underwriting tool for an instant and indicative underwriting decision for illnesses and conditions and our Protection Progress Hub to easily track the status of your client applications.
More on Fastway
Talk to our sales team
0800 678 18909am - 5pm Mon-Fri
TextDirect: first dial 18001. We may record or monitor calls for training and audit purposes.