Life and Critical Illness:

SkipNav

Supporting your client and their family through life changing moments

Our Life and Critical Illness options are part of the Flexible Protection Plan. They both pay a lump sum if the person insured dies or is diagnosed with a serious illness during the term of the policy. This provides financial, emotional and practical support when the unexpected happens.

We provide a range of options to best fit your client's protection needs:

Product profile

Our Life and Critical Illness policies pay out a lump sum if your client (or the person insured) dies or is diagnosed with a critical illness. A list of the illnesses covered, the target market, limits, suitability and costs can be found in the product profile:

Life and Critical Illness product profile

Life and Enhanced Critical Illness cover product profile

Waiver of Premium product profile

Life and Critical Illness cover options

Life and Critical Illness Cover - Protect what matters most to your client

Key Info

  • Available as part of the Flexible Protection Plan
  • Offered on guaranteed premiums only
  • Additional option for Total Permanent Disability and Waiver of Premium
  • Access to LV= Doctor Services and the LV= Member Care Line

Summary of Cover

  • 41 conditions covered in total (including Total Permanent Disability) 
  • 39 full payment conditions covered
  • 2 additional payment conditions covered
  • 9 enhanced claim payment definitions where we’ll pay 1.5x your client’s cover (up to £200,000 on top of their cover)
  • The option to add Enhanced Children’s Cover for an added cost
Life and Enhanced Critical Illness Cover - Even more comprehensive cover for your client and their family

Key Info

  • Available as part of the Flexible Protection Plan
  • Guaranteed or reviewable premiums
  • Additional option for Total Permanent Disability and Waiver of Premium
  • Access to LV= Doctor Services and the LV= Member Care Line
 

Summary of Cover

  • 87 conditions covered in total (including Total Permanent Disability)
  • 49 full payment definitions covered
  • 38 additional payment conditions*
  • 17 enhanced claim payment definitions where we’ll pay twice your client’s cover (up to £200,000 on top of their cover)
  • Standard Children’s Cover included automatically with the option to take out Enhanced Children’s Cover for an additional cost. 
  • Extensive cover and support for cancer, including a £1,000 cost of cancer diagnosis payment 

*20 of these conditions are covered under 1 additional payment definition – ‘Less advanced cancers’

 

Important Information

If your client has dependants who would suffer financially if they died or were diagnosed with a specified critical illness, they’ll want the reassurance their loved ones have security. If you have added Children’s cover to your policy it’s important to tell us when your youngest child reaches their 23rd birthday. Otherwise you could be paying for something you can’t claim on.

Here are some important things you should know about our Life and Critical Illness cover policies:

Life and Critical Illness Cover Policies

Children in hand

Children’s Cover

We offer support to your client and their family through our comprehensive children’s cover. With our Life and Enhanced Children's Cover we include Standard Children's Cover at no extra cost. Our Enhanced Children’s Cover provides more protection and is available as an option on our Life and Critical Illness cover and Life and Enhanced Critical Illness Cover.

Building your client's cover

We know it’s important for you to be able to tailor protection to your clients’ needs. With our Life and Critical Illness plans you have options to build a policy that’s right for your client. Including the type of cover, premium and children’s cover added to the policy.

Find out more about the choices available to your client.

Choosing us for Critical Illness Cover

 

More reasons for recommending LV=

LV= Doctor Services

Member benefits

10% uplift with online applicationsProtect your clients sooner with our online quote and apply system – Fastway. It’s supported by intelligent online underwriting and is quick and easy to use. Plus, you’ll get a 10% uplift on top of your agreed commission levels.
critical-illness-mother-son-teenage-running

Flexible Protection Plan

Life and Critical Illness cover is part of the Flexible Protection Plan - it can be applied for on its own or along with Life Protection and some other products. This could be cheaper for your client as we’ll offer a small discount when you have more than one cover in the plan.

We paid 96%* of all protection claims

We understand anyone can be affected by a life-changing condition. Our clear and fair approach to paying claims gives your client peace of mind, when it matters most. 

We’re proud to have paid 96%* of all protection claims in 2021 – approving 93%** of critical illness claims and 98% of all life cover claims***. A successful claim is as important to your client as it is to you – your clients get vital financial help when they need it most and you feel confident in the provider you recommended.

*Includes claims already in payment in 2021 for Income Protection and Personal Sick Pay

** This is based on our Life and Enhanced Critical Illness cover only.

*** Our Life Insurance figures include claims paid for Life Insurance, Terminal illness and Whole of Life products (including  some non-underwritten guaranteed whole of life products). Our whole of life products are no longer available.

Dedicated support for you

Fastway - our quote and apply system – makes it easier to protect clients. It’s a fast and flexible application journey and gives you an immediate underwriting decision.

Plus 24/7 access to our pre-underwriting tool for an instant and indicative underwriting decision for illnesses and conditions and our Protection Progress Hub to easily track the status of your client applications.

More on Fastway.

 

Contact Phone

Let's talk

0800 678 1890

9am - 5pm Mon-Fri

TextDirect: first dial 18001. We will record or monitor calls for training and audit purposes.