Life Protection:


Cover that pays a lump sum on death during a set term

No-one wants to think about leaving their loved ones behind and for them to suffer financial hardship. So if the worst happens and they pass away, your client will want to make sure their loved ones are protected.

With Life Protection, your client can plan to support their family when they’re no longer here. Whether it’s to help pay off a mortgage, support children if they go to university or simply to ensure your client’s family have money to live on – Life Protection offers this peace of mind.

Our cover offers many features, including:

  • Guaranteed premiums.
  • Pays a cash lump sum on death during the term.
  • Terminal illness cover included at no extra cost.
  • Level, increasing or decreasing cover options.
  • Optional waiver of premium.

Product profile

With a cash lump-sum paid on death or diagnosis of a terminal illness, our Life Protection helps your client secure their loved ones’ future. Learn more about eligibility, target market, distribution strategy, risks and limits in our Life Protection product profile and Waiver of Premium:Waiver of Premium product profile

Important information

Tailoring your recommendations will give your client peace of mind, knowing you’re securing their loved ones’ future. Here are some important things you should know about our Life Protection:
  • We provide a one-off payment if your client dies or is diagnosed with a terminal illness before the end date of their policy.
  • If your client stops paying their premiums, the policy may stop and they won’t get any money back.
  • The policy has no cash in value at any time.
  • We won’t pay a claim if your client dies as a result of intentionally taking their own life within 12 months of the start date of the policy.
  • If your client chooses level cover, it won't keep up with inflation and could buy less in the future.

Cover options, tailored to your clients’ needs


Level life cover

Level life cover suits clients who are looking for fixed cover  - the policy pays out the same lump sum throughout the duration of the policy. It’s suited to clients looking for certainty, as the amount of cover is fixed for the term of the policy. Level life cover won’t keep up with inflation and will buy less in the future.

Decreasing life cover

Decreasing life cover suits clients who are looking to cover the reducing amount they owe on a capital and interest repayment mortgage, or other loans. The amount of cover goes down each year, but the premiums stay the same.

Inflation-linked cover

Inflation-linked cover suits clients who are looking for the amount of cover to go up each year, in line with the Retail Prices Index (RPI) to keep up with inflation. The premium goes up by inflation multiplied by 1.5.
Protection shield having coin in middle with £ sign next to stack of coins

Guaranteed premiums

Life Protection only supports guaranteed premiums. This means your client’s premiums are fixed and won’t change unless it’s inflation-linked.
Three people in an office meeting

Business Protection

Our Business Protection option allows you to recommend the same quality Life Cover to your business clients, helping them protect themselves, their livelihood and their loved ones.
mother with baby in the swing at the park

Flexible protection

Life Protection forms part of our Flexible Protection Plan - it can be applied for on its own or along with Critical Illness Cover, Income Protection, Personal Sick Pay and Family Income Benefit. This could be cheaper for your client as we’ll offer a small discount when you have more than one cover in the plan.
Protection shield having coin in middle with £ sign next to stack of coins

Choose us for Life Protection

  • Strong claims performance. It’s important to recommend a provider you can trust to pay out when your client really needs it. We’re proud of our claims performance, approving 97% of Life Insurance claims in 2023*.
    * Our Life Insurance figures include claims paid for Life Insurance, Terminal illness and Whole of Life products (including some non-underwritten guaranteed whole of life products). Our whole of life products are no longer available.
  • Better underwriting. We support you in providing the best financial advice to your client. That’s why we offer strong underwriting - online for an instant decision, flexible medical arrangements, covering the cost of medical underwriting and a dedicated underwriting phone line.
  • Guaranteed Increase Options. We understand your client will go through different life stages, that’s why we offer Guaranteed Increase Options so your client’s policy can adapt with them.
  • We’re a mutual, not a PLC. As a mutual, we don't have to answer to external shareholders – so we can concentrate on looking after you and your client.
Pill bottle next to a phone displaying a stephoscope
LV= Doctor Services

We’re here for your clients when they need us most. Your clients and their spouse/partner* have access to 6 expert medical advice services – all accessible in a handy app or by phone, wherever they are:

  • Remote GP 24/7. Unlimited consultations with a UK doctor available by phone or video.
  • Prescription services. Get a private prescription without the need for your client to visit their local GP.
  • Second opinion. Check a diagnosis and get advice on treatment options with a UK medical specialist by video or face to face consultation.
  • Remote physiotherapy. Up to five free sessions** with a trained UK physiotherapist and receive a bespoke treatment plan through video consultations.
  • Remote psychological support. Up to five free sessions** of mental health support including counselling and Cognitive Behavioural Therapy from a network of highly trained therapists. 
  • Discounted health MOTs. Benefit from 25% off health MOTs - a service that provides an assessment of overall health, identifying any risk and areas of improvement.

*Spouse, civil partner or person with whom the policyholder lives with as a partner and at the same address.

**The five sessions limit is split between the policyholder/life assured and partner/spouse.

Learn more about LV= Doctor Services


Benefits, exclusively for members

Your client gets greater value with our Life Protection. If your client chooses to become a member after taking a policy out with us, they can get access to exclusive member benefits and additional support services.

More about the benefits available to members

We paid 97% of Life Protection claims*

We offer a clear and fair approach to paying claims – and believe anyone can be affected by terminal illness, or die, regardless of age or lifestyle.

We’re proud to have paid 97%* of Life Protection claims in 2023. A successful claim is as important to your client as it is to you - your client gets vital financial help when they need it most and you feel confident in the provider you recommended.

* Our Life Insurance figures include claims paid for Life Insurance, Terminal illness and Whole of Life products (including  some non-underwritten guaranteed whole of life products). Our whole of life products are no longer available.

Dedicated support for you

Fastway - our quote and apply system – makes it easier to protect clients. It’s a fast and flexible application journey and gives you an immediate underwriting decision.

Plus 24/7 access to our pre-underwriting tool for an instant and indicative underwriting decision for illnesses and conditions and our Protection Progress Hub to easily track the status of your client applications.

More on Fastway


Contact Phone

Let's talk

0800 678 1890

9am - 5pm Mon-Fri

TextDirect: first dial 18001. We will record or monitor calls for training and audit purposes.