When we do well, we can give our members something extra. This is the LV= difference.
In 2019, we sold our general insurance business to Allianz Holdings plc and as part of the sale we also agreed to license our brand to Allianz, so they can continue to sell insurance products backed up by a well-known and reputable brand.
The investment of certain long-standing members helped us to build a strong brand and a successful GI business. We couldn’t have done it without their support, so we want to say thank you by giving back some of the sale proceeds. We do this through the mutual bonus scheme and also through another bonus which we call the exit bonus.