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class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/pensions" target="_self" class="" title="Our pension offering" role="menuitem"><span>Our pension offering</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li><li><a href="/pensions/core-options" target="_self" class="" title="Personal pension (core)" role="menuitem"><span>Core options (LV= SIPP)</span></a></li><li><a href="/pensions/partner-and-extended-options" target="_self" class="" title="SIPP (selected and extended)" role="menuitem"><span>Selected Partner and Extended options (LV= SIPP)</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Guaranteed Income Solutions</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/guaranteed-income-solutions/fixed-term-annuity" target="_self" class="" title="LV= Fixed Term Annuity" role="menuitem"><span>LV= Fixed Term Annuity</span></a></li><li><a href="/guaranteed-income-solutions/fixed-term-investment" target="_self" class="" title="LV= Fixed Term Investment" role="menuitem"><span>LV= Fixed Term Investment</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown" target="_self" class="" title="Guaranteed Income Drawdown" role="menuitem"><span>Guaranteed Income Drawdown</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/personal-protection" target="_self" class="" title="Protection" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Personal Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/personal-protection" target="_self" class="" title="Personal Protection" role="menuitem"><span>Personal Protection</span></a></li><li><a href="/personal-protection/income-protection" target="_self" class="" title="Income Protection" role="menuitem"><span>Income Protection</span></a></li><li><a href="/personal-protection/life-and-critical-illness" target="_self" class="" title="Life and Critical Illness" role="menuitem"><span>Life and Critical Illness</span></a></li><li><a href="/personal-protection/life-protection" target="_self" class="" title="Life Protection" role="menuitem"><span>Life Protection</span></a></li><li><a href="/personal-protection/personal-sick-pay" target="_self" class="" title="Personal Sick Pay" role="menuitem"><span>Personal Sick Pay</span></a></li><li><a href="/personal-protection/family-income-benefit" target="_self" class="" title="Family Income Benefit" role="menuitem"><span>Family Income Benefit</span></a></li><li><a href="/personal-protection/gift-inter-vivos" target="_self" class="" title="Gift Inter Vivos" role="menuitem"><span>Gift Inter Vivos</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/personal-protection/flexible-protection-plan" target="_self" class="" title="Flexible Protection Plan" role="menuitem"><span>Flexible Protection Plan</span></a></li><li><a href="/personal-protection/income-protection-solutions" target="_self" class="" title="Income Protection Solutions" role="menuitem"><span>Income Protection Solutions</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub" target="_blank" class="" title="Protection Progress Hub" role="menuitem"><span>Protection Progress Hub</span></a></li><li><a href="/online-services/fastway/pre-uw-tool" target="_self" class="" title="Pre-underwriting tool" role="menuitem"><span>Pre-underwriting tool</span></a></li><li><a href="/online-services/personal-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/personal-protection/why-income-protection" target="_self" class="" title="Why Income Protection" role="menuitem"><span>Why Income Protection</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Business Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/business-protection" target="_self" class="" title="Business Protection" role="menuitem"><span>Business Protection</span></a></li><li><a href="/business-protection/relevant-life-cover" target="_self" class="" title="Relevant Life Cover" role="menuitem"><span>Relevant Life Cover</span></a></li><li><a href="/business-protection/key-person-cover" target="_self" class="" title="Key Person Cover" role="menuitem"><span>Key Person Cover</span></a></li><li><a href="/business-protection/share-and-partnership-protection" target="_self" class="" title="Share &amp; Partnership Protection" role="menuitem"><span>Share &amp; Partnership Protection</span></a></li><li><a href="/business-protection/executive-income-protection" target="_self" class="" title="Executive Income Protection" role="menuitem"><span>Executive Income Protection</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/online-services/business-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/business-protection/trusts" target="_self" class="" title="Business Protection &amp; Trusts" role="menuitem"><span>Business Protection &amp; Trusts</span></a></li><li><a href="/business-protection/tax-treatment" target="_self" class="" title="Tax treatment" role="menuitem"><span>Tax treatment</span></a></li><li><a href="/business-protection/business-protection-guide" target="_self" class="" title="Guide to Business Protection" role="menuitem"><span>Guide to Business Protection</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Equity Release</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Products</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing Hub</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library/equity-release" target="_self" class="" title="Equity Release videos and webinars" role="menuitem"><span>Equity Release videos and webinars</span></a></li><li><a href="/equity-release/early-repayment-calculator" target="_self" class="" title="Lifetime Mortgage Early Repayment Calculator" role="menuitem"><span>Lifetime Mortgage Early Repayment Calculator</span></a></li><li><a href="/equity-release/lifetime-mortgages-updates" target="_self" class="" title="Lifetime mortgages updates" role="menuitem"><span>Lifetime mortgages updates</span></a></li><li><a href="/equity-release/equity-release-council" target="_self" class="" title="Equity Release Council" role="menuitem"><span>Equity Release Council</span></a></li></ul></li><li><h3 class="section-heading">Supporting your client</h3><ul class="children"><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/supporting-you" target="_self" class="" title="Support" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Support</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Knowledge centre</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/knowledge-centre" target="_self" class="" title="Knowledge centre" role="menuitem"><span>Knowledge centre</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library" target="_self" class="" title="Video and webinar library" role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection underwriting</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/protection-underwriting" target="_self" class="" title="Protection underwriting" role="menuitem"><span>Protection underwriting</span></a></li><li><a href="/supporting-you/protection-underwriting/misrepresentation" target="_self" class="" title="Underwriting misrepresentation" role="menuitem"><span>Underwriting misrepresentation</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Trusts</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/trusts" target="_self" class="" title="Trusts" role="menuitem"><span>Trusts</span></a></li><li><a href="/supporting-you/trusts/types-of-trust" target="_self" class="" title="Types of trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " title="Our future plans" role="menuitem"><span>LV= news</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Consumer Duty</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/consumer-duty-hub" target="_self" class="" title="Consumer Duty" role="menuitem"><span>Consumer Duty</span></a></li><li><a href="/supporting-you/consumer-duty-hub/protection" target="_self" class="" title="Protection" role="menuitem"><span>Protection</span></a></li><li><a href="/supporting-you/consumer-duty-hub/savings-and-retirement" target="_self" class="" title="Savings and Retirement" role="menuitem"><span>Savings and Retirement</span></a></li><li><a href="/supporting-you/consumer-duty-hub/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" 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    <div class="react-component featuredetails" data-name="featureDetails" data-id="5c55e44c-d3ea-43e6-8615-33c24fd7e05b">
        <div id="5c55e44c-d3ea-43e6-8615-33c24fd7e05b"><div id="00f9fe8d-c846-4da4-a637-897490663416" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="order1 grid-flex"><h2 class="title left">Reducing the cost of Income Protection</h2></div><div class="grid content-body order3"><span class="rte description left">Your client may think income protection is too expensive. But by adjusting a handful of factors, it could be more affordable than your client expected. Here&rsquo;s how you can bring the cost of protection down:</span></div></div></div></div></div>
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    <div class="react-component coveroptions" data-name="coverOptions" data-id="43386107-a095-4bd2-96d3-051c72a1e909">
        <div id="43386107-a095-4bd2-96d3-051c72a1e909"><link rel="preload" as="image" href="/-/life/media/athena/icons/medium/protect-shield-80x80-2.svg"/><link rel="preload" as="image" href="/-/life/media/athena/icons/medium/hand-coin-holding-80x80-2.svg"/><div class="cover-options-component no-margin background-primary1"><div class="main-container-fullbleed "><h2 class="title h2">Ways to bring the cost down</h2><div class="cover-options-cards "><div class="cover-card"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/protect-shield-80x80-2.svg" alt="protect-shield"/></div><div class="cover-card-content"><h2 class="title h4">Budget income protection option</h2><span class="rte body-copy">Short-term income protection can be much cheaper than full cover. It has a fixed maximum claim period – 12 months (with guaranteed premiums only) or 24 months (with guaranteed or reviewable premiums).</span></div></div><div class="cover-card"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/hand-coin-holding-80x80-2.svg" alt="Hand holding a coin with £ sign"/></div><div class="cover-card-content"><h2 class="title h4">Length of cover</h2><span class="rte body-copy">You&rsquo;d normally look to protect your client&rsquo;s income until they retire. Or you may look at the policy ending when their mortgage does &ndash; as long as they can cover their monthly outgoings. Reducing the term gives a cheaper monthly premium.</span></div></div></div><div class="slick-slider display-carousel slick-initialized" dir="ltr"><div class="slick-list" style="padding:0px 20px"><div class="slick-track" style="width:200%;left:0%"><div data-index="0" class="slick-slide slick-active slick-center slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:50%"><div><div class="cover-card" tabindex="-1" style="width:100%;display:inline-block"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/protect-shield-80x80-2.svg" alt="protect-shield"/></div><div class="cover-card-content"><h2 class="title h4">Budget income protection option</h2><span class="rte body-copy">Short-term income protection can be much cheaper than full cover. It has a fixed maximum claim period – 12 months (with guaranteed premiums only) or 24 months (with guaranteed or reviewable premiums).</span></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:50%"><div><div class="cover-card" tabindex="-1" style="width:100%;display:inline-block"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/hand-coin-holding-80x80-2.svg" alt="Hand holding a coin with £ sign"/></div><div class="cover-card-content"><h2 class="title h4">Length of cover</h2><span class="rte body-copy">You&rsquo;d normally look to protect your client&rsquo;s income until they retire. Or you may look at the policy ending when their mortgage does &ndash; as long as they can cover their monthly outgoings. Reducing the term gives a cheaper monthly premium.</span></div></div></div></div></div></div></div><div class="button__bar-container"><button disabled="" aria-disabled="true" aria-label="PREV" class="slick-arrow slick-prev slick-disabled "></button><ul class="button__bar"><li class="slick-active"><button>0</button></li><li class=""><button>1</button></li></ul><button aria-disabled="false" aria-label="NEXT" class="slick-arrow slick-next  "></button></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"coverOptions","reactName":"Athena.coverOptions","id":"43386107-a095-4bd2-96d3-051c72a1e909","type":"dynamic","props":{"coverOption":[{"image":{"src":"/-/life/media/athena/icons/medium/protect-shield-80x80-2.svg","html":"<img src=\"/-/life/media/athena/icons/medium/protect-shield-80x80-2.svg?iar=0&amp;hash=0CED31CF396B1CC4FDEC47BDBC0201A3\" alt=\"protect-shield\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"protect-shield","isEditMode":false},"link":null,"description":"Short-term income protection can be much cheaper than full cover. It has a fixed maximum claim period – 12 months (with guaranteed premiums only) or 24 months (with guaranteed or reviewable premiums).","buttonLink":null,"titleHeading":{"label":"Budget income protection option","type":"h2","url":"","target":"_self"},"html":null},{"image":{"src":"/-/life/media/athena/icons/medium/hand-coin-holding-80x80-2.svg","html":"<img src=\"/-/life/media/athena/icons/medium/hand-coin-holding-80x80-2.svg?iar=0&amp;hash=1B12C6DB538C8BAE27F4CC69A94D994C\" alt=\"Hand holding a coin with £ sign\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Hand holding a coin with £ sign","isEditMode":false},"link":null,"description":"You&rsquo;d normally look to protect your client&rsquo;s income until they retire. Or you may look at the policy ending when their mortgage does &ndash; as long as they can cover their monthly outgoings. Reducing the term gives a cheaper monthly premium.","buttonLink":null,"titleHeading":{"label":"Length of cover","type":"h2","url":"","target":"_self"},"html":null}],"Id":{"Guid":"40ba4416-ab43-430c-880d-4b9651b49429"},"titleHeading":{"label":"Ways to bring the cost down","align":"","type":"h2"},"enableBorder":false,"verticalSeparator":false,"isCarouselIndicator":false,"variation":"","isEditMode":false,"html":null,"background":"background-primary1","disableBottomSpace":true,"spacing":""}});</script>
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        <div id="d420ec74-109a-40dd-8290-40eaa65baaa5"><link rel="preload" as="image" href="/-/life/media/athena/icons/medium/calendar-month-cost-80x80-2.svg"/><link rel="preload" as="image" href="/-/life/media/athena/icons/medium/plan-select-complete-form-80x80-2.svg"/><div class="cover-options-component background-primary1"><div class="main-container-fullbleed "><div class="cover-options-cards "><div class="cover-card"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/calendar-month-cost-80x80-2.svg" alt="Calendar Month and coin with £ sign"/></div><div class="cover-card-content"><h2 class="title h4">Waiting period</h2><span class="rte body-copy">A longer waiting period makes the monthly premium cheaper. This means your client could wait longer before their policy pays out.
You can base the waiting period on their level of savings compared to their monthly outgoings, or how much employer sick pay they&rsquo;re entitled to.
Our <span> <a rel="noopener noreferrer" target="_blank" href="http://shortfallcalculator.lv.com/">Income Shortfall Calculator</a></span> can show you how much your client could lose if they couldn't work and how much of their income they could protect with LV=.</span></div></div><div class="cover-card"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/plan-select-complete-form-80x80-2.svg" alt="Form with check list"/></div><div class="cover-card-content"><h2 class="title h4">Amount of cover</h2><span class="rte body-copy">The more cover your client has, the higher the premiums. Looking at your client’s monthly outgoings will help you recommend the right amount of cover.<br /> <br />

If some of their outgoings aren’t essential (like holidays or day trips) - recommend a lower level of cover. It just means if they’re not working, they’d need to cut these luxuries out.<br /> <br />

Or, if your client’s partner works and contributes to the household income, you could recommend enough cover for a regular outgoing or debt – like the mortgage or rent.
</span></div></div></div><div class="slick-slider display-carousel slick-initialized" dir="ltr"><div class="slick-list" style="padding:0px 20px"><div class="slick-track" style="width:200%;left:0%"><div data-index="0" class="slick-slide slick-active slick-center slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:50%"><div><div class="cover-card" tabindex="-1" style="width:100%;display:inline-block"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/calendar-month-cost-80x80-2.svg" alt="Calendar Month and coin with £ sign"/></div><div class="cover-card-content"><h2 class="title h4">Waiting period</h2><span class="rte body-copy">A longer waiting period makes the monthly premium cheaper. This means your client could wait longer before their policy pays out.
You can base the waiting period on their level of savings compared to their monthly outgoings, or how much employer sick pay they&rsquo;re entitled to.
Our <span> <a rel="noopener noreferrer" target="_blank" href="http://shortfallcalculator.lv.com/">Income Shortfall Calculator</a></span> can show you how much your client could lose if they couldn't work and how much of their income they could protect with LV=.</span></div></div></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:50%"><div><div class="cover-card" tabindex="-1" style="width:100%;display:inline-block"><div class="cover-card-icon"><img src="/-/life/media/athena/icons/medium/plan-select-complete-form-80x80-2.svg" alt="Form with check list"/></div><div class="cover-card-content"><h2 class="title h4">Amount of cover</h2><span class="rte body-copy">The more cover your client has, the higher the premiums. Looking at your client’s monthly outgoings will help you recommend the right amount of cover.<br /> <br />

If some of their outgoings aren’t essential (like holidays or day trips) - recommend a lower level of cover. It just means if they’re not working, they’d need to cut these luxuries out.<br /> <br />

Or, if your client’s partner works and contributes to the household income, you could recommend enough cover for a regular outgoing or debt – like the mortgage or rent.
</span></div></div></div></div></div></div></div><div class="button__bar-container"><button disabled="" aria-disabled="true" aria-label="PREV" class="slick-arrow slick-prev slick-disabled "></button><ul class="button__bar"><li class="slick-active"><button>0</button></li><li class=""><button>1</button></li></ul><button aria-disabled="false" aria-label="NEXT" class="slick-arrow slick-next  "></button></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"coverOptions","reactName":"Athena.coverOptions","id":"d420ec74-109a-40dd-8290-40eaa65baaa5","type":"dynamic","props":{"coverOption":[{"image":{"src":"/-/life/media/athena/icons/medium/calendar-month-cost-80x80-2.svg","html":"<img src=\"/-/life/media/athena/icons/medium/calendar-month-cost-80x80-2.svg?iar=0&amp;hash=7DF59313BF98675FAB4AD9801E5BF4EA\" alt=\"Calendar Month and coin with £ sign\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Calendar Month and coin with £ sign","isEditMode":false},"link":null,"description":"A longer waiting period makes the monthly premium cheaper. This means your client could wait longer before their policy pays out.\nYou can base the waiting period on their level of savings compared to their monthly outgoings, or how much employer sick pay they&rsquo;re entitled to.\nOur <span> <a rel=\"noopener noreferrer\" target=\"_blank\" href=\"http://shortfallcalculator.lv.com/\">Income Shortfall Calculator</a></span> can show you how much your client could lose if they couldn't work and how much of their income they could protect with LV=.","buttonLink":null,"titleHeading":{"label":"Waiting period","type":"h2","url":"","target":"_self"},"html":null},{"image":{"src":"/-/life/media/athena/icons/medium/plan-select-complete-form-80x80-2.svg","html":"<img src=\"/-/life/media/athena/icons/medium/plan-select-complete-form-80x80-2.svg?iar=0&amp;hash=0AE4EBF560ED5A85ABDDD83A2459A26C\" alt=\"Form with check list\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Form with check list","isEditMode":false},"link":null,"description":"The more cover your client has, the higher the premiums. Looking at your client’s monthly outgoings will help you recommend the right amount of cover.<br /> <br />\n\nIf some of their outgoings aren’t essential (like holidays or day trips) - recommend a lower level of cover. It just means if they’re not working, they’d need to cut these luxuries out.<br /> <br />\n\nOr, if your client’s partner works and contributes to the household income, you could recommend enough cover for a regular outgoing or debt – like the mortgage or rent.\n","buttonLink":null,"titleHeading":{"label":"Amount of cover","type":"h2","url":"","target":"_self"},"html":null}],"Id":{"Guid":"c16af952-88cf-4c2c-a3a1-2d5f82a556cb"},"titleHeading":null,"enableBorder":false,"verticalSeparator":false,"isCarouselIndicator":false,"variation":"","isEditMode":false,"html":null,"background":"background-primary1","disableBottomSpace":false,"spacing":""}});</script>
    </div>
    <div class="react-component table" data-name="table" data-id="f2ff4c9b-e860-419b-b530-327532472f7e">
        <div id="f2ff4c9b-e860-419b-b530-327532472f7e"><div id="8e7963bf-9d11-4eb7-a5c6-45873457b7a2" class="table-component"><div class="table-component-content"><div class="content"><h2 class="title h2 Center">Income Protection for less than &#163;10 a month</h2></div><div class="table-list center"><span class="rte paragraph-text"><p style="text-align: left;">Does your client think Income Protection is too expensive? Maybe they&rsquo;d rather spend their hard-earned money on something else &ndash; like TV packages or phone insurance. But what if you could offer comprehensive protection for less than &pound;10 a month? Here&rsquo;s how.<br />
<br />
Sam is 30 &ndash; he doesn&rsquo;t smoke and works as an account manager. He earns &pound;27,000 a year and plans to retire at 68 (state pension age). His &pound;41.98 starting quote is based on:
</p>
<ul>
    <li style="text-align: left;">&pound;1,350 a month inflation-linked cover (the maximum available based on 60% of Sam&rsquo;s earnings).</li>
    <li style="text-align: left;">A one month waiting period.</li>
    <li style="text-align: left;">Includes waiver of premium.</li>
    <li style="text-align: left;">Paying out until retirement.</li>
</ul>
<p style="text-align: left;">
<br />
As with many clients, &pound;41.98 is too expensive for Sam &ndash; his budget is &pound;10 a month.
Here&rsquo;s how you can tailor cover to meet Sam&rsquo;s needs and budget.</p></span><div class="table-content"><div class="table-block"><div class="table-scrollbar "><table class="table-area unfreeze"><tbody><tr><th><span class="rte ">Option</span></th><th><span class="rte ">Feature and justification</span></th><th><span class="rte ">New premium</span></th></tr><tr><td><span class="rte ">1</span></td><td><span class="rte ">Reduce the cover amount to match the &#163;1,000 monthly mortgage payment. Sam&#39;s partner works full time and contributes to the household income - her income will cover the other bills during a claim.</span></td><td><span class="rte ">&#163;33.56</span></td></tr><tr><td><span class="rte ">2</span></td><td><span class="rte ">Reduce the term to match the mortgage. Leave benefit at &#163;1,350pm, with a 1 month waiting period, until age 56 (25 years).</span></td><td><span class="rte ">&#163;26.92</span></td></tr><tr><td><span class="rte ">3</span></td><td><span class="rte ">Increase the waiting period to three months as Sam has  enough savings to cover this period. Leave benefit at &#163;1,350pm, and cover until age 68.</span></td><td><span class="rte ">&#163;24.46</span></td></tr><tr><td><span class="rte ">4</span></td><td><span class="rte ">Change the cover to Budget Income protection (which pays out for up to 12 or 24 months) Leave benefit at &#163;1,350pm, with a 1 month waiting period, until age 68.</span></td><td><span class="rte ">&#163;16.09
(24 months budget option).
</br>
&#163;13.00
(12 months budget option).</span></td></tr><tr><td><span class="rte ">5</span></td><td><span class="rte ">Use a combination of the above to bring the premium down further: change the cover to the 12 months budget option (guaranteed premiums only), reduce the cover amount to &#163;1,000 and increase the waiting period to three months until retirement at age 68.</span></td><td><span class="rte ">&#163;7.06</span></td></tr></tbody></table></div><div class=" fade-pos-out"></div></div><span class="rte foot-note-message">* Quotes based on LV= Income Protection guaranteed premiums and including waiver of premium. These are correct at May 2025.</span></div></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"table","reactName":"Athena.table","id":"f2ff4c9b-e860-419b-b530-327532472f7e","type":"dynamic","props":{"Id":{"Guid":"8e7963bf-9d11-4eb7-a5c6-45873457b7a2"},"tableLayout":"center","titleAlignment":"Center","titleHeading":{"label":"Income Protection for less than &#163;10 a month","type":"h2"},"tableList":[{"content":"<p style=\"text-align: left;\">Does your client think Income Protection is too expensive? Maybe they&rsquo;d rather spend their hard-earned money on something else &ndash; like TV packages or phone insurance. But what if you could offer comprehensive protection for less than &pound;10 a month? Here&rsquo;s how.<br />\n<br />\nSam is 30 &ndash; he doesn&rsquo;t smoke and works as an account manager. He earns &pound;27,000 a year and plans to retire at 68 (state pension age). His &pound;41.98 starting quote is based on:\n</p>\n<ul>\n    <li style=\"text-align: left;\">&pound;1,350 a month inflation-linked cover (the maximum available based on 60% of Sam&rsquo;s earnings).</li>\n    <li style=\"text-align: left;\">A one month waiting period.</li>\n    <li style=\"text-align: left;\">Includes waiver of premium.</li>\n    <li style=\"text-align: left;\">Paying out until retirement.</li>\n</ul>\n<p style=\"text-align: left;\">\n<br />\nAs with many clients, &pound;41.98 is too expensive for Sam &ndash; his budget is &pound;10 a month.\nHere&rsquo;s how you can tailor cover to meet Sam&rsquo;s needs and budget.</p>","tableContent":[["Option","Feature and justification","New premium"],["1","Reduce the cover amount to match the &#163;1,000 monthly mortgage payment. Sam&#39;s partner works full time and contributes to the household income - her income will cover the other bills during a claim.","&#163;33.56"],["2","Reduce the term to match the mortgage. Leave benefit at &#163;1,350pm, with a 1 month waiting period, until age 56 (25 years).","&#163;26.92"],["3","Increase the waiting period to three months as Sam has  enough savings to cover this period. Leave benefit at &#163;1,350pm, and cover until age 68.","&#163;24.46"],["4","Change the cover to Budget Income protection (which pays out for up to 12 or 24 months) Leave benefit at &#163;1,350pm, with a 1 month waiting period, until age 68.","&#163;16.09\n(24 months budget option).\n</br>\n&#163;13.00\n(12 months budget option)."],["5","Use a combination of the above to bring the premium down further: change the cover to the 12 months budget option (guaranteed premiums only), reduce the cover amount to &#163;1,000 and increase the waiting period to three months until retirement at age 68.","&#163;7.06"]],"footnoteMessage":"* Quotes based on LV= Income Protection guaranteed premiums and including waiver of premium. These are correct at May 2025."}]}});</script>
    </div>
    <div class="react-component accordian" data-name="accordian" data-id="027af12b-b979-430b-8dc3-a30816fefd95">
        <div id="027af12b-b979-430b-8dc3-a30816fefd95"><div id="f8b20924-aa0e-4738-9345-68e75cf55259" class="accordian-container"><div class="inner-container left"><div class="main-content"><span class="rte body-copy">Here are our top tips to help you understand some different client scenarios. This includes questions you could ask your clients, handy tools to demonstrate the importance of income protection, and tips to check the finer policy detail, which can vary by provider.</span></div><div class="accordian-content"><div class="accordian-item closed " role="button" tabindex="0" aria-expanded="false"><div class="item-title icon-title closed"><h2 class="title item-title">Does your client have a specific health condition?</h2></div></div><div class="accordian-item closed " role="button" tabindex="0" aria-expanded="false"><div class="item-title icon-title closed"><h2 class="title item-title">How sick will your client have to be in order to claim?</h2></div></div><div class="accordian-item closed " role="button" tabindex="0" aria-expanded="false"><div class="item-title icon-title closed"><h2 class="title item-title">Will your client be entitled to employer sick pay?</h2></div></div><div class="accordian-item closed " role="button" tabindex="0" aria-expanded="false"><div class="item-title icon-title closed"><h2 class="title item-title">Will your client still be entitled to state benefit?</h2></div></div><div class="accordian-item closed " role="button" tabindex="0" aria-expanded="false"><div class="item-title icon-title closed"><h2 class="title item-title">Are you recommending life and critical illness cover?</h2></div></div></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"accordian","reactName":"Athena.accordian","id":"027af12b-b979-430b-8dc3-a30816fefd95","type":"dynamic","props":{"Id":{"Guid":"f8b20924-aa0e-4738-9345-68e75cf55259"},"titleHeading":null,"description":"Here are our top tips to help you understand some different client scenarios. This includes questions you could ask your clients, handy tools to demonstrate the importance of income protection, and tips to check the finer policy detail, which can vary by provider.","flowTitle":{"label":"","type":""},"layout":"left","closeLabel":"","accordionItems":[{"head":{"label":"Does your client have a specific health condition?","type":""},"content":{"name":"featureDetails","reactName":"Athena.featureDetails","id":"e9030bd4-e33d-40c6-b2bb-e7cdd7243490","type":"static","props":{"Id":null,"titleHeading":null,"description":"Many providers have ‘standard’ exclusions – this means they won’t pay a claim if it’s related to a specific condition. For example, some won't pay a claim if it’s related to HIV or AIDS. This is something you should check to ensure there are no nasty surprises for you or your client at claim.","image":{"src":"/-/life/media/athena/flourishes/small/illness-injury-sick-doctor-160x120-2.svg","html":"<img src=\"/-/life/media/athena/flourishes/small/illness-injury-sick-doctor-160x120-2.svg?iar=0&amp;hash=2B99F748E91BFA9ADF005FC5E2162E51\" alt=\"Illness Injury Sick Doctor\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Illness Injury Sick Doctor","isEditMode":false},"layout":"left","background":null,"disableBottomSpace":false}}},{"head":{"label":"How sick will your client have to be in order to claim?","type":""},"content":{"name":"featureDetails","reactName":"Athena.featureDetails","id":"caec87cc-041b-4e10-99e2-e83320e4d4e6","type":"static","props":{"Id":null,"titleHeading":null,"description":"To give the best chance for your clients to have a successful claim, you should choose a policy with an &lsquo;own occupation&rsquo; definition. Under the own occupation definition, the provider will pay your client&rsquo;s claim if any illness or injury stops them from doing their role. You should also check how long the definition is valid for (e.g. for the full claim and not just the first year).<br />\n<br />\nThere&rsquo;s no such thing as a &lsquo;typical&rsquo; claim, anyone can be affected by accidents or illness &ndash; regardless of their age or lifestyle. Our&nbsp;<a rel=\"noopener noreferrer\" href=\"http://riskreality.co.uk/gen\" title=\"Risk Calculator\" target=\"_blank\"><span>Risk Reality Calculator</span></a>&nbsp;can put things into perspective and get your clients thinking that the unexpected could happen.","image":{"src":"/-/life/media/athena/flourishes/small/risk-rating-meter-160x120-2.svg","html":"<img src=\"/-/life/media/athena/flourishes/small/risk-rating-meter-160x120-2.svg?iar=0&amp;hash=ED059D7F77BF2477C0C90A489BD1ED85\" alt=\"Risk rating meter\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Risk rating meter","isEditMode":false},"layout":"left","background":null,"disableBottomSpace":false}}},{"head":{"label":"Will your client be entitled to employer sick pay?","type":""},"content":{"name":"featureDetails","reactName":"Athena.featureDetails","id":"48ac1ec5-920a-4a30-9fde-39c793c46b36","type":"static","props":{"Id":null,"titleHeading":null,"description":"Go through your client&rsquo;s contract of employment to find out what sick pay they&rsquo;re entitled to. You can then choose a waiting period based on when they stop receiving employer sick pay. <br />\n<br />\nConsider checking with the provider whether there are any sick pay guarantees included with the policy, especially if your client has a complex sick pay arrangement. We offer sick pay guarantees for medical professions (dentists, doctors and surgeons) and teachers.<br />\n<br />\nMany people seriously underestimate their outgoings. Use our&nbsp;<span><a rel=\"noopener noreferrer\" href=\"https://www.lvadviser.com/service/documentlibrary/get/41452a1219ee4348826ec4f12dd3a780/income-protection-budget-planner\" target=\"_blank\" title=\"Budget Planner\"><span>budget planner</span></a></span><span>&nbsp;to show your client what&rsquo;s at risk after this waiting period.</span>","image":{"src":"/-/life/media/athena/flourishes/small/hand-coin-holding-160x120-3.svg","html":"<img src=\"/-/life/media/athena/flourishes/small/hand-coin-holding-160x120-3.svg?iar=0&amp;hash=64B24EC8464EF94261058F6A18B6616D\" alt=\"Hand coin holding\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Hand coin holding","isEditMode":false},"layout":"left","background":null,"disableBottomSpace":false}}},{"head":{"label":"Will your client still be entitled to state benefit?","type":""},"content":{"name":"featureDetails","reactName":"Athena.featureDetails","id":"a72ca02e-811e-437e-9b10-b4ac5af6f045","type":"static","props":{"Id":null,"titleHeading":null,"description":"If your client is sick and can&rsquo;t work, they&rsquo;ll expect the <span><a rel=\"noopener noreferrer\" href=\"https://www.gov.uk/statutory-sick-pay\" target=\"_blank\">state sickness benefits </a>&nbsp;</span>they think they're entitled to. But some providers will make deductions to the monthly benefit they pay if your client does receive state help.<br rel=\"noopener noreferrer\" />\n<br />\nUse our <span><a rel=\"noopener noreferrer\" href=\"\nhttp://shortfallcalculator.lv.com/\" target=\"_blank\">Shortfall Income Calculator </a>&nbsp;</span>to show your client:<br />\n<ul>\n    <li>How much state benefit they would be entitled to versus the income they could lose if they couldn't work.</li>\n    <li>How much income they could protect with LV= Income Protection.</li>\n</ul>\n<p>We don&rsquo;t take into account any state benefits your clients may be entitled to. However, payments from our Income Protection policy may affect their eligibility to claim some state benefits and the amount they&rsquo;re able to claim.</p>","image":{"src":"/-/life/media/athena/flourishes/small/quote-form-money-160x120-2.svg","html":"<img src=\"/-/life/media/athena/flourishes/small/quote-form-money-160x120-2.svg?iar=0&amp;hash=20A6A8B31239C3CDB5CF59C36303B2A2\" alt=\"Quote form money\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Quote form money","isEditMode":false},"layout":"left","background":null,"disableBottomSpace":false}}},{"head":{"label":"Are you recommending life and critical illness cover?","type":""},"content":{"name":"featureDetails","reactName":"Athena.featureDetails","id":"62982350-4e12-41fd-a4c4-8e00c9dd8372","type":"static","props":{"Id":null,"titleHeading":null,"description":"If you&rsquo;re also recommending life and critical illness, you can always consider reducing the amount of cover to free up some budget for income protection. Or, replace level cover with decreasing cover, if recommending life cover alongside a repayment mortgage.<br />\n<br />\nWhen budgets are tight, income protection is usually the first insurance struck from the list, despite long-term sickness being the biggest risk we&rsquo;re all exposed to.<br />\n<br />\nMany advisers quote for the maximum benefit available. And although that&rsquo;s a great place to start, it shouldn&rsquo;t be a &lsquo;take it or leave it&rsquo; offer - some cover is always better than none, so look to  <span><a href=\"/personal-protection/why-income-protection/handling-common-objections\" title=\"reduce the benefit to suit your client’s needs\">reduce the benefit to suit your client&rsquo;s needs</a></span>.","image":{"src":"/-/life/media/athena/flourishes/small/reduce-down-invoice-form-160x120-2.svg","html":"<img src=\"/-/life/media/athena/flourishes/small/reduce-down-invoice-form-160x120-2.svg?iar=0&amp;hash=21C98113FAD60D0F335B974545BFF551\" alt=\"Reduce down invoice form\" />","Size":{"Height":0,"Width":0},"Extension":"svg","alt":"Reduce down invoice form","isEditMode":false},"layout":"left","background":null,"disableBottomSpace":false}}}]}});</script>
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