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Professor Willie Hamilton, Chief Medical Officer at LV=, was recognised in the New Year’s Honours List with a CBE for services to improve early cancer diagnosis. Alongside his role at LV=, Willie is also a Professor of Primary Care Diagnostics at the University of Exeter, where his pioneering research has saved many lives by creating tools for GPs to detect cancer in the early stages.
As a notable expert within this field, Willie is involved in various national cancer diagnosis advisory panels and research supported by the Wellcome Trust and Cancer Research UK. His extensive experience as a practising GP means that he is well placed to advise on LV= protection underwriting and complex claims.
He has held the role of CMO for over 20 years, allowing more LV= policies such as critical illness to evolve, so that it reflects advances within the medical field. Willie’s deep knowledge in medical risk has informed our underwriters about important symptoms, which in some cases has led to identifying underlying cancer for some LV= customers and facilitating faster access to necessary treatment.
LV= is a leading financial mutual and serves over 5.8 million customers with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs and brokers. Authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered number 110035. LVFS is a member of the ABI and ILAG. Registered address: County Gates, Bournemouth BH1 2NF.