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    <title>Millions turn to family and friends for financial help | LV= Adviser Centre</title>
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href="/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown" target="_self" class="" title="Guaranteed Income Drawdown" role="menuitem"><span>Guaranteed Income Drawdown</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/personal-protection" target="_self" class="" title="Protection" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Personal Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/personal-protection" target="_self" class="" title="Personal Protection" role="menuitem"><span>Personal Protection</span></a></li><li><a href="/personal-protection/income-protection" target="_self" class="" title="Income Protection" role="menuitem"><span>Income Protection</span></a></li><li><a href="/personal-protection/life-and-critical-illness" target="_self" class="" title="Life and Critical Illness" role="menuitem"><span>Life and Critical Illness</span></a></li><li><a href="/personal-protection/life-protection" target="_self" class="" title="Life Protection" role="menuitem"><span>Life Protection</span></a></li><li><a href="/personal-protection/personal-sick-pay" target="_self" class="" title="Personal Sick Pay" role="menuitem"><span>Personal Sick Pay</span></a></li><li><a href="/personal-protection/family-income-benefit" target="_self" class="" title="Family Income Benefit" role="menuitem"><span>Family Income Benefit</span></a></li><li><a href="/personal-protection/gift-inter-vivos" target="_self" class="" title="Gift Inter Vivos" role="menuitem"><span>Gift Inter Vivos</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/personal-protection/flexible-protection-plan" target="_self" class="" title="Flexible Protection Plan" role="menuitem"><span>Flexible Protection Plan</span></a></li><li><a href="/personal-protection/income-protection-solutions" target="_self" class="" title="Income Protection Solutions" role="menuitem"><span>Income Protection Solutions</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub" target="_blank" class="" title="Protection Progress Hub" role="menuitem"><span>Protection Progress Hub</span></a></li><li><a href="/online-services/fastway/pre-uw-tool" target="_self" class="" title="Pre-underwriting tool" role="menuitem"><span>Pre-underwriting tool</span></a></li><li><a href="/online-services/personal-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/personal-protection/why-income-protection" target="_self" class="" title="Why Income Protection" role="menuitem"><span>Why Income Protection</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Business Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/business-protection" target="_self" class="" title="Business Protection" role="menuitem"><span>Business Protection</span></a></li><li><a href="/business-protection/relevant-life-cover" target="_self" class="" title="Relevant Life Cover" role="menuitem"><span>Relevant Life Cover</span></a></li><li><a href="/business-protection/key-person-cover" target="_self" class="" title="Key Person Cover" role="menuitem"><span>Key Person Cover</span></a></li><li><a href="/business-protection/share-and-partnership-protection" target="_self" class="" title="Share &amp; Partnership Protection" role="menuitem"><span>Share &amp; Partnership Protection</span></a></li><li><a href="/business-protection/executive-income-protection" target="_self" class="" title="Executive Income Protection" role="menuitem"><span>Executive Income Protection</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/online-services/business-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/business-protection/trusts" target="_self" class="" title="Business Protection &amp; Trusts" role="menuitem"><span>Business Protection &amp; Trusts</span></a></li><li><a href="/business-protection/tax-treatment" target="_self" class="" title="Tax treatment" role="menuitem"><span>Tax treatment</span></a></li><li><a href="/business-protection/business-protection-guide" target="_self" class="" title="Guide to Business Protection" role="menuitem"><span>Guide to Business Protection</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Equity Release</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Products</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing Hub</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library/equity-release" target="_self" class="" title="Equity Release videos and webinars" role="menuitem"><span>Equity Release videos and webinars</span></a></li><li><a href="/equity-release/early-repayment-calculator" target="_self" class="" title="Lifetime Mortgage Early Repayment Calculator" role="menuitem"><span>Lifetime Mortgage Early Repayment Calculator</span></a></li><li><a href="/equity-release/lifetime-mortgages-updates" target="_self" class="" title="Lifetime mortgages updates" role="menuitem"><span>Lifetime mortgages updates</span></a></li><li><a href="/equity-release/equity-release-council" target="_self" class="" title="Equity Release Council" role="menuitem"><span>Equity Release Council</span></a></li></ul></li><li><h3 class="section-heading">Supporting your client</h3><ul class="children"><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/supporting-you" target="_self" class="" title="Support" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Support</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Knowledge centre</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/knowledge-centre" target="_self" class="" title="Knowledge centre" role="menuitem"><span>Knowledge centre</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library" target="_self" class="" title="Video and webinar library" role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection underwriting</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/protection-underwriting" target="_self" class="" title="Protection underwriting" role="menuitem"><span>Protection underwriting</span></a></li><li><a href="/supporting-you/protection-underwriting/misrepresentation" target="_self" class="" title="Underwriting misrepresentation" role="menuitem"><span>Underwriting misrepresentation</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Trusts</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/trusts" target="_self" class="" title="Trusts" role="menuitem"><span>Trusts</span></a></li><li><a href="/supporting-you/trusts/types-of-trust" target="_self" class="" title="Types of trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " title="Our future plans" role="menuitem"><span>LV= news</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Consumer Duty</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/consumer-duty-hub" target="_self" class="" title="Consumer Duty" role="menuitem"><span>Consumer Duty</span></a></li><li><a href="/supporting-you/consumer-duty-hub/protection" target="_self" class="" title="Protection" role="menuitem"><span>Protection</span></a></li><li><a href="/supporting-you/consumer-duty-hub/savings-and-retirement" target="_self" class="" title="Savings and Retirement" role="menuitem"><span>Savings and Retirement</span></a></li><li><a href="/supporting-you/consumer-duty-hub/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" 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        <div id="42aeb609-b326-4442-9d5f-0a556966d603"><div class="news-detail-component"><div class="news-content"><h2 class="title h2-regular">Millions turn to family and friends for financial help</h2><div class="date-category-section"><div class="date-published">28/07/2022</div><div class="news-category"><span class="categories">RETIREMENT</span></div></div><span class="rte "><ul>
    <li><strong>19m say they are struggling financially and 4m turn to family and friends for help<br />
    </strong></li>
    <li><strong>A quarter of workers have less than &pound;1,000 in savings and families with young children are most likely to have taken on unsecure debt to make ends meet<br />
    </strong></li>
</ul>
<p>Research from pensions and retirement specialist LV= highlights how rising in prices are squeezing UK consumers.</p>
<p>The LV= Wealth and Wellbeing Monitor*&nbsp;&ndash;&nbsp;a quarterly survey of 4,000+ UK adults &ndash; shows that millions of people are worried about their finances, struggling financially and increasingly worried about money.<br />
<br />
The LV= Wealth and Wellbeing Monitor asked consumers to describe their financial situation and found:</p>
<ul>
    <li><span> </span><strong>Money struggles:</strong> 36% (19m) said they were struggling financially &ndash; the highest figure since September 2020. Women are more likely to say they are struggling compared to men (41% vs 30%)&nbsp;<strong><br />
    </strong></li>
    <li><strong>Financial worries continue to increase:</strong> 38% (20m) say they are worried about money &ndash; and this figure has risen each quarter over the past year</li>
    <li><strong>Utility bills:</strong> 7% (4m) say they have fallen behind on or missed utility bill payments in the last 3 months. Parents with young children (14%) are twice as likely to have fallen behind</li>
    <li><strong>Unsecured debt:</strong> 3% (2m) have taken on high interest unsecured debt in the last 3 months with the figures rising to 11% for parents of young children</li>
</ul>
<p><strong>&nbsp;</strong></p>
<p><strong>Parents with young children are most affected</strong></p>
<p>The LV= Wealth and Wellbeing Monitor highlights how parents with young children (age 0-10) are most likely to say they have financial worries:</p>
<ul>
    <li>14% have fallen behind or missed payments on utility bills in the last 3 months compared to 7% of the general population</li>
    <li>9% have fallen behind or missed credit card and loan repayments (4% general population)</li>
    <li>11% have taken out unsecured debt such as payday loans (3% general population)</li>
    <li>6% have missed mortgage or rent payments (3% of general population)<strong><br />
    </strong></li>
</ul>
<p><strong>&nbsp;</strong></p>
<p><strong>Money worries mean people are turning to families for help</strong></p>
<p>The research found that increasing numbers of people are turning to family and friends for financial support:</p>
<ul>
    <li><strong>Savings:</strong> A quarter of workers (26%&nbsp;&ndash;&nbsp;8m) say they have less than &pound;1,000 in savings&nbsp; while the figure rises to 33% of women&nbsp;</li>
    <li><strong>Paying the bills:</strong> 57% (30m) of adults are worried about being able to pay day-to-day living expenses</li>
    <li><strong>Credit cards and loans:</strong> 39% (21m) are worried about paying credit cards and loans</li>
    <li><strong>Family help:</strong> 8% (4m) UK adults needed financial support from friends and family in the last 3 months &ndash; double the amount in the previous quarter</li>
</ul>
<p>
</p></span></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"newsDetailComponent","reactName":"Athena.newsDetailComponent","id":"42aeb609-b326-4442-9d5f-0a556966d603","type":"dynamic","props":{"titleHeading":{"label":"Millions turn to family and friends for financial help","type":"h2","url":null},"shortDescription":"Research from pensions and retirement specialist LV= highlights how rising in prices are squeezing UK consumers.","mainDescription":"<ul>\n    <li><strong>19m say they are struggling financially and 4m turn to family and friends for help<br />\n    </strong></li>\n    <li><strong>A quarter of workers have less than &pound;1,000 in savings and families with young children are most likely to have taken on unsecure debt to make ends meet<br />\n    </strong></li>\n</ul>\n<p>Research from pensions and retirement specialist LV= highlights how rising in prices are squeezing UK consumers.</p>\n<p>The LV= Wealth and Wellbeing Monitor*&nbsp;&ndash;&nbsp;a quarterly survey of 4,000+ UK adults &ndash; shows that millions of people are worried about their finances, struggling financially and increasingly worried about money.<br />\n<br />\nThe LV= Wealth and Wellbeing Monitor asked consumers to describe their financial situation and found:</p>\n<ul>\n    <li><span> </span><strong>Money struggles:</strong> 36% (19m) said they were struggling financially &ndash; the highest figure since September 2020. Women are more likely to say they are struggling compared to men (41% vs 30%)&nbsp;<strong><br />\n    </strong></li>\n    <li><strong>Financial worries continue to increase:</strong> 38% (20m) say they are worried about money &ndash; and this figure has risen each quarter over the past year</li>\n    <li><strong>Utility bills:</strong> 7% (4m) say they have fallen behind on or missed utility bill payments in the last 3 months. Parents with young children (14%) are twice as likely to have fallen behind</li>\n    <li><strong>Unsecured debt:</strong> 3% (2m) have taken on high interest unsecured debt in the last 3 months with the figures rising to 11% for parents of young children</li>\n</ul>\n<p><strong>&nbsp;</strong></p>\n<p><strong>Parents with young children are most affected</strong></p>\n<p>The LV= Wealth and Wellbeing Monitor highlights how parents with young children (age 0-10) are most likely to say they have financial worries:</p>\n<ul>\n    <li>14% have fallen behind or missed payments on utility bills in the last 3 months compared to 7% of the general population</li>\n    <li>9% have fallen behind or missed credit card and loan repayments (4% general population)</li>\n    <li>11% have taken out unsecured debt such as payday loans (3% general population)</li>\n    <li>6% have missed mortgage or rent payments (3% of general population)<strong><br />\n    </strong></li>\n</ul>\n<p><strong>&nbsp;</strong></p>\n<p><strong>Money worries mean people are turning to families for help</strong></p>\n<p>The research found that increasing numbers of people are turning to family and friends for financial support:</p>\n<ul>\n    <li><strong>Savings:</strong> A quarter of workers (26%&nbsp;&ndash;&nbsp;8m) say they have less than &pound;1,000 in savings&nbsp; while the figure rises to 33% of women&nbsp;</li>\n    <li><strong>Paying the bills:</strong> 57% (30m) of adults are worried about being able to pay day-to-day living expenses</li>\n    <li><strong>Credit cards and loans:</strong> 39% (21m) are worried about paying credit cards and loans</li>\n    <li><strong>Family help:</strong> 8% (4m) UK adults needed financial support from friends and family in the last 3 months &ndash; double the amount in the previous quarter</li>\n</ul>\n<p>\n</p>","image":null,"publishedDate":"28/07/2022","newsCategory":[{"newsCategory":"RETIREMENT"}]}});</script>
    </div>
    <div class="react-component quote" data-name="quote" data-id="c9a02798-21fb-44b3-83ff-06971ea4d5db">
        <div id="c9a02798-21fb-44b3-83ff-06971ea4d5db"><div id="43d69d55-dbc5-4a23-a971-320430d23485" class="quote-main-container"><div class="quote-container blue-text quote-above"><div class="quote"><span><span class="icon-quote-open"></span><span class="rte quote-text"><div> &ldquo;The findings of the LV= Wealth and Wellbeing Monitor are alarming and highlight how precarious the finances of millions of people are."<br />
<br />
&ldquo;The research shows that rising prices are squeezing incomes making many financially vulnerable. Millions of people &ndash; and particularly those with young children&nbsp;&ndash;&nbsp;are struggling and things are likely to get worse as interest rates rise and if the economy goes into recession."<br />
<br />
&ldquo;Consumer sentiment is in many ways worse now than during the dark days of lockdown. In April last year our research showed that lockdown meant large numbers of people were saving money, but now people are responding to increased living costs by saving less and spending less on socialising. Millions say they are even struggling to pay utility bills, have taken out additional loans or are turning to friends and family to make ends meet.&rdquo;</div></span><span class="icon-quote-close"></span></span></div><div class="body-copy"><span class="name-text">Clive Bolton</span><span class="job-title-text">Managing Director of Protection, Savings and Retirement at LV=</span></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"quote","reactName":"Athena.quote","id":"c9a02798-21fb-44b3-83ff-06971ea4d5db","type":"dynamic","props":{"Id":{"Guid":"43d69d55-dbc5-4a23-a971-320430d23485"},"layoutStyle":"blue-text","quotePosition":"quote-above","quoteText":"<div> &ldquo;The findings of the LV= Wealth and Wellbeing Monitor are alarming and highlight how precarious the finances of millions of people are.\"<br />\n<br />\n&ldquo;The research shows that rising prices are squeezing incomes making many financially vulnerable. Millions of people &ndash; and particularly those with young children&nbsp;&ndash;&nbsp;are struggling and things are likely to get worse as interest rates rise and if the economy goes into recession.\"<br />\n<br />\n&ldquo;Consumer sentiment is in many ways worse now than during the dark days of lockdown. In April last year our research showed that lockdown meant large numbers of people were saving money, but now people are responding to increased living costs by saving less and spending less on socialising. Millions say they are even struggling to pay utility bills, have taken out additional loans or are turning to friends and family to make ends meet.&rdquo;</div>","name":"Clive Bolton","jobTitle":"Managing Director of Protection, Savings and Retirement at LV="}});</script>
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    <div class="react-component featuredetails" data-name="featureDetails" data-id="ba7c7702-cb31-4bfc-a6d9-3fba7293271a">
        <div id="ba7c7702-cb31-4bfc-a6d9-3fba7293271a"><div id="8bbbb8a9-4154-4fe6-ae14-57b287a0c3f1" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="order1 grid-flex"><h2 class="title left">Notes</h2></div><div class="grid content-body order3"><span class="rte description left">* LV= surveyed 4,000 nationally representative UK adults via an online omnibus conducted by Opinium in June 2022.&nbsp;</span></div></div></div></div></div>
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