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    <title>LV= launches two income protection products </title>
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href="/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown" target="_self" class="" title="Guaranteed Income Drawdown" role="menuitem"><span>Guaranteed Income Drawdown</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/personal-protection" target="_self" class="" title="Protection" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Personal Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/personal-protection" target="_self" class="" title="Personal Protection" role="menuitem"><span>Personal Protection</span></a></li><li><a href="/personal-protection/income-protection" target="_self" class="" title="Income Protection" role="menuitem"><span>Income Protection</span></a></li><li><a href="/personal-protection/life-and-critical-illness" target="_self" class="" title="Life and Critical Illness" role="menuitem"><span>Life and Critical Illness</span></a></li><li><a href="/personal-protection/life-protection" target="_self" class="" title="Life Protection" role="menuitem"><span>Life Protection</span></a></li><li><a href="/personal-protection/personal-sick-pay" target="_self" class="" title="Personal Sick Pay" role="menuitem"><span>Personal Sick Pay</span></a></li><li><a href="/personal-protection/family-income-benefit" target="_self" class="" title="Family Income Benefit" role="menuitem"><span>Family Income Benefit</span></a></li><li><a href="/personal-protection/gift-inter-vivos" target="_self" class="" title="Gift Inter Vivos" role="menuitem"><span>Gift Inter Vivos</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/personal-protection/flexible-protection-plan" target="_self" class="" title="Flexible Protection Plan" role="menuitem"><span>Flexible Protection Plan</span></a></li><li><a href="/personal-protection/income-protection-solutions" target="_self" class="" title="Income Protection Solutions" role="menuitem"><span>Income Protection Solutions</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub" target="_blank" class="" title="Protection Progress Hub" role="menuitem"><span>Protection Progress Hub</span></a></li><li><a href="/online-services/fastway/pre-uw-tool" target="_self" class="" title="Pre-underwriting tool" role="menuitem"><span>Pre-underwriting tool</span></a></li><li><a href="/online-services/personal-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/personal-protection/why-income-protection" target="_self" class="" title="Why Income Protection" role="menuitem"><span>Why Income Protection</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Business Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/business-protection" target="_self" class="" title="Business Protection" role="menuitem"><span>Business Protection</span></a></li><li><a href="/business-protection/relevant-life-cover" target="_self" class="" title="Relevant Life Cover" role="menuitem"><span>Relevant Life Cover</span></a></li><li><a href="/business-protection/key-person-cover" target="_self" class="" title="Key Person Cover" role="menuitem"><span>Key Person Cover</span></a></li><li><a href="/business-protection/share-and-partnership-protection" target="_self" class="" title="Share &amp; Partnership Protection" role="menuitem"><span>Share &amp; Partnership Protection</span></a></li><li><a href="/business-protection/executive-income-protection" target="_self" class="" title="Executive Income Protection" role="menuitem"><span>Executive Income Protection</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/online-services/business-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/business-protection/trusts" target="_self" class="" title="Business Protection &amp; Trusts" role="menuitem"><span>Business Protection &amp; Trusts</span></a></li><li><a href="/business-protection/tax-treatment" target="_self" class="" title="Tax treatment" role="menuitem"><span>Tax treatment</span></a></li><li><a href="/business-protection/business-protection-guide" target="_self" class="" title="Guide to Business Protection" role="menuitem"><span>Guide to Business Protection</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Equity Release</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Products</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing Hub</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library/equity-release" target="_self" class="" title="Equity Release videos and webinars" role="menuitem"><span>Equity Release videos and webinars</span></a></li><li><a href="/equity-release/early-repayment-calculator" target="_self" class="" title="Lifetime Mortgage Early Repayment Calculator" role="menuitem"><span>Lifetime Mortgage Early Repayment Calculator</span></a></li><li><a href="/equity-release/lifetime-mortgages-updates" target="_self" class="" title="Lifetime mortgages updates" role="menuitem"><span>Lifetime mortgages updates</span></a></li><li><a href="/equity-release/equity-release-council" target="_self" class="" title="Equity Release Council" role="menuitem"><span>Equity Release Council</span></a></li></ul></li><li><h3 class="section-heading">Supporting your client</h3><ul class="children"><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/supporting-you" target="_self" class="" title="Support" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Support</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Knowledge centre</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/knowledge-centre" target="_self" class="" title="Knowledge centre" role="menuitem"><span>Knowledge centre</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library" target="_self" class="" title="Video and webinar library" role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection underwriting</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/protection-underwriting" target="_self" class="" title="Protection underwriting" role="menuitem"><span>Protection underwriting</span></a></li><li><a href="/supporting-you/protection-underwriting/misrepresentation" target="_self" class="" title="Underwriting misrepresentation" role="menuitem"><span>Underwriting misrepresentation</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Trusts</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/trusts" target="_self" class="" title="Trusts" role="menuitem"><span>Trusts</span></a></li><li><a href="/supporting-you/trusts/types-of-trust" target="_self" class="" title="Types of trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " title="Our future plans" role="menuitem"><span>LV= news</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Consumer Duty</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/consumer-duty-hub" target="_self" class="" title="Consumer Duty" role="menuitem"><span>Consumer Duty</span></a></li><li><a href="/supporting-you/consumer-duty-hub/protection" target="_self" class="" title="Protection" role="menuitem"><span>Protection</span></a></li><li><a href="/supporting-you/consumer-duty-hub/savings-and-retirement" target="_self" class="" title="Savings and Retirement" role="menuitem"><span>Savings and Retirement</span></a></li><li><a href="/supporting-you/consumer-duty-hub/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" 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        <div id="10804fbd-e89e-4075-b955-07476b4c6178"><div class="news-detail-component"><div class="news-content"><h2 class="title h2-regular">LV= launches two income protection products </h2><div class="date-category-section"><div class="date-published">22/07/2021</div><div class="news-category"><span class="categories">PROTECTION</span></div></div><span class="rte "><p>Protection specialist LV= is launching two protection products for small businesses and workers worried about paying their mortgage or rent.</p>
<p>LV= Mortgage and Rent Cover adopts an innovative and simple outgoings-based approach, targeted at regular earners or those with variable incomes who want to protect their mortgage or rent outgoings. The LV= Executive Income Protection is designed to help smaller businesses provide sick pay benefits to their employees.</p>
<p>LV= Mortgage and Rent Cover&nbsp;provides simple, affordable protection with no evidence of minimum hours worked or proof of income required, when applying or making a claim. Developed following consultation with advisers, it can help those who traditional income protection may not always be suitable for, such as freelance or flexible workers who find it difficult to prove their earnings. If the customer is unable to work due to illness or injury, their mortgage or rental payments on their main residence will be covered up to &pound;2,000 a month for a maximum of one or two years per claim.</p>
<p>The LV= Mortgage and Rent Guarantee ensures that the selected amount of cover will be paid throughout the claim. As part of the application process the adviser will need to validate that the cover amount does not exceed the customer&rsquo;s mortgage or rent payments, and obtain documentary evidence from the customer to support this, such as a copy of their mortgage offer or formal rental agreement The level of cover can be adjusted by the customer during the lifespan of the policy to account for life events such as moving house.</p>
<p>LV= <a href="/business-protection/executive-income-protection" title="Executive Income Protection">Executive Income Protection</a>&nbsp;is designed for smaller businesses that find it difficult to access Group Protection, offering monthly sick pay benefits to key employees.</p>
<p>If an employee is unable to work due to illness or injury, the employer can make a claim, and uses the payments to provide sick pay to their employee (via PAYE)&nbsp; in place of their employee&rsquo;s monthly salary. LV= will cover 80% of their earnings up to &pound;300,000 a year for level cover and &pound;225,000 a year for inflation-linked cover.</p>
<p>Under Executive Income Protection, additional cover can be taken out for employer pension scheme contributions and National Insurance employer contributions. For added flexibility, as long as a claim is not being paid at the time, if the covered employee leaves their place of work, the policy can be transferred to their new employer within 90 days if the employee wants to keep their protection in place after moving jobs.</p>
<p>The policy can be included as part of the same application for other LV= Business Protection policies and employers can also benefit from LV= Business Care, a free business service offering legal, tax and VAT advice.</p>
<div>&nbsp;</div></span></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"newsDetailComponent","reactName":"Athena.newsDetailComponent","id":"10804fbd-e89e-4075-b955-07476b4c6178","type":"dynamic","props":{"titleHeading":{"label":"LV= launches two income protection products ","type":"h2","url":null},"shortDescription":"Protection specialist LV= is launching two protection products for small businesses and workers worried about paying their mortgage or rent.&nbsp;","mainDescription":"<p>Protection specialist LV= is launching two protection products for small businesses and workers worried about paying their mortgage or rent.</p>\n<p>LV= Mortgage and Rent Cover adopts an innovative and simple outgoings-based approach, targeted at regular earners or those with variable incomes who want to protect their mortgage or rent outgoings. The LV= Executive Income Protection is designed to help smaller businesses provide sick pay benefits to their employees.</p>\n<p>LV= Mortgage and Rent Cover&nbsp;provides simple, affordable protection with no evidence of minimum hours worked or proof of income required, when applying or making a claim. Developed following consultation with advisers, it can help those who traditional income protection may not always be suitable for, such as freelance or flexible workers who find it difficult to prove their earnings. If the customer is unable to work due to illness or injury, their mortgage or rental payments on their main residence will be covered up to &pound;2,000 a month for a maximum of one or two years per claim.</p>\n<p>The LV= Mortgage and Rent Guarantee ensures that the selected amount of cover will be paid throughout the claim. As part of the application process the adviser will need to validate that the cover amount does not exceed the customer&rsquo;s mortgage or rent payments, and obtain documentary evidence from the customer to support this, such as a copy of their mortgage offer or formal rental agreement The level of cover can be adjusted by the customer during the lifespan of the policy to account for life events such as moving house.</p>\n<p>LV= <a href=\"/business-protection/executive-income-protection\" title=\"Executive Income Protection\">Executive Income Protection</a>&nbsp;is designed for smaller businesses that find it difficult to access Group Protection, offering monthly sick pay benefits to key employees.</p>\n<p>If an employee is unable to work due to illness or injury, the employer can make a claim, and uses the payments to provide sick pay to their employee (via PAYE)&nbsp; in place of their employee&rsquo;s monthly salary. LV= will cover 80% of their earnings up to &pound;300,000 a year for level cover and &pound;225,000 a year for inflation-linked cover.</p>\n<p>Under Executive Income Protection, additional cover can be taken out for employer pension scheme contributions and National Insurance employer contributions. For added flexibility, as long as a claim is not being paid at the time, if the covered employee leaves their place of work, the policy can be transferred to their new employer within 90 days if the employee wants to keep their protection in place after moving jobs.</p>\n<p>The policy can be included as part of the same application for other LV= Business Protection policies and employers can also benefit from LV= Business Care, a free business service offering legal, tax and VAT advice.</p>\n<div>&nbsp;</div>","image":null,"publishedDate":"22/07/2021","newsCategory":[{"newsCategory":"PROTECTION"}]}});</script>
    </div>
    <div class="react-component quote" data-name="quote" data-id="56518bcc-783e-47f6-bb7d-e2225905c04b">
        <div id="56518bcc-783e-47f6-bb7d-e2225905c04b"><div id="3c96e1ef-ccc1-4fad-8947-dfefa6624f7a" class="quote-main-container"><div class="quote-container blue-text quote-below"><div class="quote"><span><span class="icon-quote-open"></span><span class="rte quote-text"><p>LV=&rsquo;s new income protection insurance products are designed to provide peace of mind for people worried about how illness or injury will affect their finances.</p>
<p>As an industry we are good at tinkering with our core products and adding feature after feature, but there are times when the right thing to do is to start fresh and design new products to meet a specific target market.</p>
<p>We rose to this challenge with LV= Mortgage and Rent Cover - delivering a simple-to-explain solution, offering no-nonsense certainty, with a clear focus on helping under-served consumers who are more prone to income shocks.</p>
<p>Advisers have a great opportunity to proactively connect with customers at the point when they are taking on long term financial commitments such as a mortgage or rental contract. Communicating the value of insurance and providing protection solutions at the right time in those discussions is essential.</p>
<p>LV= can support these conversations in a targeted way and help advisers with easy- to- understand, focused solutions for their clients.</p>
<div>&nbsp;</div></span><span class="icon-quote-close"></span></span></div><div class="body-copy"><span class="name-text">Debbie Kennedy</span><span class="job-title-text">Protection Director at LV=,</span></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"quote","reactName":"Athena.quote","id":"56518bcc-783e-47f6-bb7d-e2225905c04b","type":"dynamic","props":{"Id":{"Guid":"3c96e1ef-ccc1-4fad-8947-dfefa6624f7a"},"layoutStyle":"blue-text","quotePosition":"quote-below","quoteText":"<p>LV=&rsquo;s new income protection insurance products are designed to provide peace of mind for people worried about how illness or injury will affect their finances.</p>\n<p>As an industry we are good at tinkering with our core products and adding feature after feature, but there are times when the right thing to do is to start fresh and design new products to meet a specific target market.</p>\n<p>We rose to this challenge with LV= Mortgage and Rent Cover - delivering a simple-to-explain solution, offering no-nonsense certainty, with a clear focus on helping under-served consumers who are more prone to income shocks.</p>\n<p>Advisers have a great opportunity to proactively connect with customers at the point when they are taking on long term financial commitments such as a mortgage or rental contract. Communicating the value of insurance and providing protection solutions at the right time in those discussions is essential.</p>\n<p>LV= can support these conversations in a targeted way and help advisers with easy- to- understand, focused solutions for their clients.</p>\n<div>&nbsp;</div>","name":"Debbie Kennedy","jobTitle":"Protection Director at LV=,"}});</script>
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    <div class="react-component quote" data-name="quote" data-id="c4f48463-d7ed-4a41-9a7a-62c86527e72d">
        <div id="c4f48463-d7ed-4a41-9a7a-62c86527e72d"><div id="6a1ef177-8f14-4624-80e5-0ba52a3a9912" class="quote-main-container"><div class="quote-container blue-text quote-below"><div class="quote"><span><span class="icon-quote-open"></span><span class="rte quote-text">It’s fantastic to see LV= further strengthen their income protection proposition with these new products. We particularly welcome the innovative Mortgage and Rent Cover plan; this gives clients a simpler means to protect these major outgoings, and advisers could use this as a stepping stone product to more comprehensive income protection at a later stage. We applaud LV= for trying to make IP more accessible to consumers.</span><span class="icon-quote-close"></span></span></div><div class="body-copy"><span class="name-text">Emma Thomson</span><span class="job-title-text">Head of Protection and GI Propositions at Sesame Bankhall Group,</span></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"quote","reactName":"Athena.quote","id":"c4f48463-d7ed-4a41-9a7a-62c86527e72d","type":"dynamic","props":{"Id":{"Guid":"6a1ef177-8f14-4624-80e5-0ba52a3a9912"},"layoutStyle":"blue-text","quotePosition":"quote-below","quoteText":"It’s fantastic to see LV= further strengthen their income protection proposition with these new products. We particularly welcome the innovative Mortgage and Rent Cover plan; this gives clients a simpler means to protect these major outgoings, and advisers could use this as a stepping stone product to more comprehensive income protection at a later stage. We applaud LV= for trying to make IP more accessible to consumers.","name":"Emma Thomson","jobTitle":"Head of Protection and GI Propositions at Sesame Bankhall Group,"}});</script>
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