LV= joins Mortgage Advice Bureau Protection Panel

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LV= joins Mortgage Advice Bureau Protection Panel


Mortgage Advice Bureau (MAB) has added LV=’s Personal Sick Pay and Income Protection plans to its protection panel.

With more than 1,400 advisers across the UK, Mortgage Advice Bureau aims to grow the protection market so that more people can buy income protection when they take out a mortgage.

LV=’s Personal Sick Pay (PSP), an income protection product developed for people in riskier jobs such as tradespeople, nurses and manual workers, is the first product of its kind to be included on the panel. For the self-employed and clients who are more expensive to insure, PSP offers many attractive features including age-costed premiums.


LV= Income Protection includes a range of features and benefits as standard and no extra cost including parent and child cover, fracture cover and death benefit. Budget options are available including 12 and 24 month limit claim periods. All include the full range of LV= benefits.


Alongside the core income protection insurance cover, LV= offers comprehensive daily benefits to help clients with everyday issues not linked to a claim. These include free access to legal and counselling advice and LV=’s Doctor Services. This is an app-based service including remote GP and prescription services and provides access to physio, mental health and second opinion experts.

At LV=, we have a unique income solution which makes it easier for advisers to have that all important protection conversation. We look forward to building a new partnership with MAB advisers and helping more clients to protect their income with our leading protection insurance.
Debbie Kennedy, Managing Director of Protection at LV= said:
I’m absolutely delighted to welcome LV= to our protection panel. They enable us to offer new solutions to more clients through personal sick pay and income protection. So should the unexpected happen, they can keep up the repayments on their mortgage and maintain their lifestyle.
Andy Walton, Protection Proposition Director at MAB, said:

About LV=

LV= is a leading financial mutual and serves over 5.8 million customers with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs and brokers.

LV= Doctor Services is a non-contractual benefit that can be changed or removed at any time.

LV= and Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited (LVFS) and trading styles of the LV= Group of Companies. LVFS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered number 110035. Registered address: County Gates, Bournemouth BH1 2NF.

About Mortgage Advice Bureau

Mortgage Advice Bureau is the UK’s most recognised mortgage intermediary brand*, winning over 70 national awards for the quality of its advice and service during the last five years.

It has over 1,400 advisers offering expert mortgage and protection advice on a local, regional and national level to consumers, both face to face and over the phone. Mortgage Advice Bureau handles over £14bn of loans annually, and was the first – and is currently the only – mortgage intermediary to have floated on the London Stock Exchange, having joined the Alternative Investment Market (AIM) in November 2014.

For more information visit or join the conversation on social media @MABCentral


*Based on Opinium consumer research, Summer 2019.