LV= hosts series of Business Protection webinars

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LV= hosts series of Business Protection webinars to help boost adviser conversations with business clients


Throughout July, LV= is holding CPD qualifying webinars on Business Protection highlighting the underlying risks for businesses in the event of an owner’s death and how advisers can deal with them. There has been a record level of interest among advisers, with more than 1,000 registering to attend so far. The first webinars – An introduction to Business Protection and Key Person Cover – have been joined by more than 380 attendees.

Resident experts from LV= led discussions about the common pitfalls that businesses can face if they don’t plan for the worst. Practical insights were shared with advisers already in or looking to move into business protection.

Two more webinars are scheduled this month, and are open for advisers, intermediaries and others within the protection industry to join:

24th July, 11.00am – Shareholder Protection

31st July, 11.00am – Relevant Life Cover

These webinars are designed to prepare advisers to have essential, but often avoided, conversations with clients in business to ensure that they have the appropriate level of cover should the business owner or a key partner pass away.

Advisers interested in attending the remaining free webinars can still do so, and registration is still open.

The on-going popularity of our webinars proves, once again, that advisers recognise how important business protection is. In an economy that is becoming increasingly reliant on the success of smaller businesses, it is crucial that providers such as LV= continue to help advisers to support their business owning clients.

We have built our Business Protection proposition and products from the ground up, with the needs of businesses and employers firmly in mind. Rather than simply adapting personal products to fit a significantly different market, we have ensured that both our core product and value added benefits such as LV= Business Care reflect the financial and pastoral support that businesses need if they suffer the unexpected loss of a key employee or owner.
Marcus Primhak, Business Protection Manager at LV=, said:

There are more details of the LV= Business Protection products as well as the support and guidance on hand to advisers looking to help clients improve their business resilience at

LV= offers Key Person CoverShare & Partnership Protection and Relevant Life Cover, products which address different business requirements depending on the structure and size of the company:


Key Person Cover is there to protect the business against any recruitment costs and other losses if an integral worker with specialist knowledge dies, or is diagnosed with a critical illness. This would mainly benefit SMEs, which account for 98% of VAT registered businesses.


Share & Partnership Protection is for limited companies or partnerships, so that if a business owner is diagnosed with a critical illness or dies, the other shareholders or partners have the funds available to purchase that business owner’s share and retain control.


Relevant Life Cover is a tax-efficient life insurance policy, designed to be taken out by employers to provide death-in service benefits to their employees, so that if an employee dies or is diagnosed with a terminal illness, their family will receive a tax-free lump sum.


For more information please contact:

Ben Davies, [email protected], 020 7634 4311

Candice South, [email protected], 020 7634 4497


LV= Business Protection webinars:

LV= Business Protection webinars are free and open for advisers, intermediaries and others within the protection industry to join.

The full registration link is:


About LV=:

LV= is a leading financial mutual and serves over 5.8 million customers with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs and brokers.

LV= and Liverpool Victoria are trademarks of Liverpool Victoria Friendly Society Limited (LVFS) and trading styles of the LV= Group of Companies. LVFS is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered number 110035. LVFS is the ISA Manager. Registered address: County Gates, Bournemouth BH1 2NF.