Online Services:


LV= extends protection range on Mortgage Advice Bureau’s protection panel


Mortgage Advice Bureau (MAB) is set to add the full LV= Flexible Protection Plan range of products and options to its protection panel. 

LV= income protection plans have previously been available to MAB advisers, but from April 2022 they will be able to select LV= life insurance and the LV= combined life and critical illness cover range individually, or as part of a menu plan.

With more than 1,800 advisers across the UK, Mortgage Advice Bureau aims to grow the protection market so that more people can secure high-quality financial protection alongside their mortgage. 

LV=’s award-winning income protection solutions have been available to MAB advisers since January 2020. Advisers will soon be able to offer new and existing clients even more choice – including the recently launched LV= Life & Critical Illness plan, with optional Enhanced Children’s Cover, and LV= Term and Family Income Benefit. 

Alongside the core protection insurance cover, LV= offers comprehensive daily benefits to help clients with everyday issues. These include free access to legal and counselling advice and LV= Doctor Services. This is an app-based service including 24/7 remote GP and prescription services and access to physio, mental health and second opinion experts, plus discounted Health MOTs.

“LV= has a comprehensive and flexible range of protection products that enable advisers to meet the diverse protection needs, lifestyles and budgets of their clients. 

“Protection products are a good way to improve the financial resilience of households across the country. Research from the LV= Wealth and Wellbeing Monitor* reveals that 60% of people became more aware of their ability to support themselves or their family due to the impact of the pandemic.  

“We are pleased to strengthen our relationship with MAB and increase our support for MAB advisers in their protection conversations. Our full protection range allows us to help more clients secure quality affordable financial protection and that all important peace of mind, and not just when they claim. We are ideally placed to offer everyday practical support and flexibility of cover as their lives change.”

Clive BoltonManaging Director of Savings and Retirement at LV=
“I’m absolutely delighted to welcome the full LV= protection range to our protection panel. LV= are highly regarded by MAB advisers, and with their full Flexible Protection Plan – combined with their recent Critical Illness cover enhancements – we can offer our advisers even greater choice and the ability to tailor protection recommendations to the unique individual requirements of their clients.”
Andy WaltonProtection Proposition Director at MAB


Mortgage Advice Bureau 

Mortgage Advice Bureau is the UK’s most recognised mortgage intermediary brand*, winning over 150 national awards for the quality of its advice and service. 

It has over 1,800 advisers offering expert mortgage and protection advice on a local, regional, and national level to consumers face to face, over the phone or remotely via video. Mortgage Advice Bureau handles over £16bn of loans annually and was the first – and is currently the only – mortgage intermediary to have floated on the London Stock Exchange, having joined the Alternative Investment Market (AIM) in November 2014.

For more information visit or join the conversation on social media @MABCentral 

*Based on Opinium consumer research, Summer 2020.