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href="/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown" target="_self" class="" title="Guaranteed Income Drawdown" role="menuitem"><span>Guaranteed Income Drawdown</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/personal-protection" target="_self" class="" title="Protection" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Personal Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/personal-protection" target="_self" class="" title="Personal Protection" role="menuitem"><span>Personal Protection</span></a></li><li><a href="/personal-protection/income-protection" target="_self" class="" title="Income Protection" role="menuitem"><span>Income Protection</span></a></li><li><a href="/personal-protection/life-and-critical-illness" target="_self" class="" title="Life and Critical Illness" role="menuitem"><span>Life and Critical Illness</span></a></li><li><a href="/personal-protection/life-protection" target="_self" class="" title="Life Protection" role="menuitem"><span>Life Protection</span></a></li><li><a href="/personal-protection/personal-sick-pay" target="_self" class="" title="Personal Sick Pay" role="menuitem"><span>Personal Sick Pay</span></a></li><li><a href="/personal-protection/family-income-benefit" target="_self" class="" title="Family Income Benefit" role="menuitem"><span>Family Income Benefit</span></a></li><li><a href="/personal-protection/gift-inter-vivos" target="_self" class="" title="Gift Inter Vivos" role="menuitem"><span>Gift Inter Vivos</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/personal-protection/flexible-protection-plan" target="_self" class="" title="Flexible Protection Plan" role="menuitem"><span>Flexible Protection Plan</span></a></li><li><a href="/personal-protection/income-protection-solutions" target="_self" class="" title="Income Protection Solutions" role="menuitem"><span>Income Protection Solutions</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub" target="_blank" class="" title="Protection Progress Hub" role="menuitem"><span>Protection Progress Hub</span></a></li><li><a href="/online-services/fastway/pre-uw-tool" target="_self" class="" title="Pre-underwriting tool" role="menuitem"><span>Pre-underwriting tool</span></a></li><li><a href="/online-services/personal-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/personal-protection/why-income-protection" target="_self" class="" title="Why Income Protection" role="menuitem"><span>Why Income Protection</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Business Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/business-protection" target="_self" class="" title="Business Protection" role="menuitem"><span>Business Protection</span></a></li><li><a href="/business-protection/relevant-life-cover" target="_self" class="" title="Relevant Life Cover" role="menuitem"><span>Relevant Life Cover</span></a></li><li><a href="/business-protection/key-person-cover" target="_self" class="" title="Key Person Cover" role="menuitem"><span>Key Person Cover</span></a></li><li><a href="/business-protection/share-and-partnership-protection" target="_self" class="" title="Share &amp; Partnership Protection" role="menuitem"><span>Share &amp; Partnership Protection</span></a></li><li><a href="/business-protection/executive-income-protection" target="_self" class="" title="Executive Income Protection" role="menuitem"><span>Executive Income Protection</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/online-services/business-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/business-protection/trusts" target="_self" class="" title="Business Protection &amp; Trusts" role="menuitem"><span>Business Protection &amp; Trusts</span></a></li><li><a href="/business-protection/tax-treatment" target="_self" class="" title="Tax treatment" role="menuitem"><span>Tax treatment</span></a></li><li><a href="/business-protection/business-protection-guide" target="_self" class="" title="Guide to Business Protection" role="menuitem"><span>Guide to Business Protection</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Equity Release</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Products</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing Hub</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library/equity-release" target="_self" class="" title="Equity Release videos and webinars" role="menuitem"><span>Equity Release videos and webinars</span></a></li><li><a href="/equity-release/early-repayment-calculator" target="_self" class="" title="Lifetime Mortgage Early Repayment Calculator" role="menuitem"><span>Lifetime Mortgage Early Repayment Calculator</span></a></li><li><a href="/equity-release/lifetime-mortgages-updates" target="_self" class="" title="Lifetime mortgages updates" role="menuitem"><span>Lifetime mortgages updates</span></a></li><li><a href="/equity-release/equity-release-council" target="_self" class="" title="Equity Release Council" role="menuitem"><span>Equity Release Council</span></a></li></ul></li><li><h3 class="section-heading">Supporting your client</h3><ul class="children"><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/supporting-you" target="_self" class="" title="Support" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Support</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Knowledge centre</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/knowledge-centre" target="_self" class="" title="Knowledge centre" role="menuitem"><span>Knowledge centre</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library" target="_self" class="" title="Video and webinar library" role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection underwriting</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/protection-underwriting" target="_self" class="" title="Protection underwriting" role="menuitem"><span>Protection underwriting</span></a></li><li><a href="/supporting-you/protection-underwriting/misrepresentation" target="_self" class="" title="Underwriting misrepresentation" role="menuitem"><span>Underwriting misrepresentation</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Trusts</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/trusts" target="_self" class="" title="Trusts" role="menuitem"><span>Trusts</span></a></li><li><a href="/supporting-you/trusts/types-of-trust" target="_self" class="" title="Types of trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " title="Our future plans" role="menuitem"><span>LV= news</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Consumer Duty</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/consumer-duty-hub" target="_self" class="" title="Consumer Duty" role="menuitem"><span>Consumer Duty</span></a></li><li><a href="/supporting-you/consumer-duty-hub/protection" target="_self" class="" title="Protection" role="menuitem"><span>Protection</span></a></li><li><a href="/supporting-you/consumer-duty-hub/savings-and-retirement" target="_self" class="" title="Savings and Retirement" role="menuitem"><span>Savings and Retirement</span></a></li><li><a href="/supporting-you/consumer-duty-hub/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" 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        <div id="6940dc9e-e705-4b85-be91-f2086d242bf2"><div class="news-detail-component"><div class="news-content"><h2 class="title h2-regular">Advisers see equity release becoming mainstream within 10 years</h2><div class="date-category-section"><div class="date-published">01/10/2019</div><div class="news-category"><span class="categories">EQUITY RELEASE</span></div></div><span class="rte "><p><span>The majority of advisers (61%) believe it is likely or more likely equity release will become a mainstream product within five to 10 years.</span></p>
<p style="margin-bottom: inherit;"><span>A study(1) commissioned by LV= into advisers&rsquo; attitudes towards equity release has found that it has been growing steadily in popularity.</span></p>
<p style="margin-bottom: inherit;"><span>&nbsp;</span></p>
<p style="margin-bottom: inherit;"><span>In 2018, LV= saw a 77% rise in sales and the overall equity release market was worth &pound;3.9bn.</span></p>
<p style="margin-bottom: inherit;"><span>&nbsp;</span></p>
<p style="margin-bottom: inherit;"><span>Advisers said the most common reason clients took out equity release&nbsp;</span>was to supplement their retirement income (63%), provide financial support for loved ones (32%), home improvements (26%) and pay-off debt (25%).</p></span></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"newsDetailComponent","reactName":"Athena.newsDetailComponent","id":"6940dc9e-e705-4b85-be91-f2086d242bf2","type":"dynamic","props":{"titleHeading":{"label":"Advisers see equity release becoming mainstream within 10 years","type":"h2","url":null},"shortDescription":"The majority of advisers (61%) believe it is likely or more likely equity release will become a mainstream product within five to 10 years.","mainDescription":"<p><span>The majority of advisers (61%) believe it is likely or more likely equity release will become a mainstream product within five to 10 years.</span></p>\n<p style=\"margin-bottom: inherit;\"><span>A study(1) commissioned by LV= into advisers&rsquo; attitudes towards equity release has found that it has been growing steadily in popularity.</span></p>\n<p style=\"margin-bottom: inherit;\"><span>&nbsp;</span></p>\n<p style=\"margin-bottom: inherit;\"><span>In 2018, LV= saw a 77% rise in sales and the overall equity release market was worth &pound;3.9bn.</span></p>\n<p style=\"margin-bottom: inherit;\"><span>&nbsp;</span></p>\n<p style=\"margin-bottom: inherit;\"><span>Advisers said the most common reason clients took out equity release&nbsp;</span>was to supplement their retirement income (63%), provide financial support for loved ones (32%), home improvements (26%) and pay-off debt (25%).</p>","image":null,"publishedDate":"01/10/2019","newsCategory":[{"newsCategory":"EQUITY RELEASE"}]}});</script>
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    <div class="react-component featuredetails" data-name="featureDetails" data-id="eff569d3-2b59-473e-b3e2-3259bd37b4b1">
        <div id="eff569d3-2b59-473e-b3e2-3259bd37b4b1"><div id="24fdac9e-a928-47cb-a89f-7ba38a2c27e6" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="order1 grid-flex"><h2 class="title left">Barriers to advising on equity release</h2></div><div class="grid content-body order3"><span class="rte description left"><p style="background: white; margin-top: 0in;"><span style="color: #131313;">Despite the rise of equity release, more than two-thirds of advisers (70%) encounter barriers when advising more clients to take out an equity release mortgage. The biggest barrier is deciding whether equity release is suited to their clients&rsquo; needs, followed by having to explain the complexity of the product.</span></p></span></div></div></div></div></div>
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    <div class="react-component table" data-name="table" data-id="131255a0-08d1-40ac-8f99-9dc4b977332b">
        <div id="131255a0-08d1-40ac-8f99-9dc4b977332b"><div id="8ef5d3c2-f18a-4c56-a0db-336ee08c74ef" class="table-component"><div class="table-component-content"><div class="content"><h2 class="title h2 "></h2></div><div class="table-list center"><div class="table-content"><div class="table-block"><div class="table-scrollbar "><table class="table-area unfreeze"><tbody><tr><th><span class="rte ">﻿Barriers faced by advisers</span></th><th><span class="rte ">Percentage</span></th></tr><tr><td><span class="rte ">Deciding whether equity release is suited to my client’s needs</span></td><td><span class="rte ">26%</span></td></tr><tr><td><span class="rte ">Explaining complexity of equity release to clients</span></td><td><span class="rte ">21%</span></td></tr><tr><td><span class="rte ">Knowledge of equity release products on offer</span></td><td><span class="rte ">18%</span></td></tr><tr><td><span class="rte ">Explaining the cost attached to equity release to my clients</span></td><td><span class="rte ">16%</span></td></tr><tr><td><span class="rte ">Other</span></td><td><span class="rte ">11%</span></td></tr><tr><td><span class="rte ">I don’t face any barriers</span></td><td><span class="rte ">30%</span></td></tr></tbody></table></div><div class=" fade-pos-in"></div></div></div></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"table","reactName":"Athena.table","id":"131255a0-08d1-40ac-8f99-9dc4b977332b","type":"dynamic","props":{"Id":{"Guid":"8ef5d3c2-f18a-4c56-a0db-336ee08c74ef"},"tableLayout":"center","titleAlignment":null,"titleHeading":null,"tableList":[{"content":"","tableContent":[["﻿Barriers faced by advisers","Percentage"],["Deciding whether equity release is suited to my client’s needs","26%"],["Explaining complexity of equity release to clients","21%"],["Knowledge of equity release products on offer","18%"],["Explaining the cost attached to equity release to my clients","16%"],["Other","11%"],["I don’t face any barriers","30%"]],"footnoteMessage":""}]}});</script>
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    <div class="react-component featuredetails" data-name="featureDetails" data-id="1a8f68f9-b697-41e2-8f72-62f08355d944">
        <div id="1a8f68f9-b697-41e2-8f72-62f08355d944"><div id="cac63c20-e552-45d1-b82a-9562005e116e" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="order1 grid-flex"><h2 class="title left">Misconceptions over equity release</h2></div><div class="grid content-body order3"><span class="rte description left"><p style="color: #676767; background-color: #ffffff; margin-right: 0px; margin-bottom: inherit; margin-left: 0px; padding: 0.384615em 0px 0.769231em; border: 0px;">Some consumers also misunderstand equity release. Nearly half of advisers (48%) had clients who think they will end up owing more than their home is worth, and a similar number (46%) say clients are often worried that equity release will leave them unable to pass their house on to their family.<span style="color: #212529;"></span></p>
<p style="color: #676767; background-color: #ffffff; margin-top: 0px; margin-right: 0px; margin-bottom: inherit; margin-left: 0px; padding: 0.384615em 0px 0.769231em; border: 0px;">More than half (55%) are worried about how equity release will impact the future ownership of their home, while one in three (32%) are concerned that it will lead to them taking on more debt.</p></span></div></div></div></div></div>
    </div>
    <div class="react-component quote" data-name="quote" data-id="9569b2a2-79b0-4779-97e2-1b75f03e4838">
        <div id="9569b2a2-79b0-4779-97e2-1b75f03e4838"><div id="1024849a-90e9-4487-8d1a-30b567c71a5e" class="quote-main-container"><div class="quote-container blue-text quote-above"><div class="quote"><span><span class="icon-quote-open"></span><span class="rte quote-text"><p style="background: white;"><span>Equity release is increasingly being seen as a mainstream option in retirement &ndash; and rightly so. The Government last year backed a Select Committee recommendation that the new Money and Pensions Service sign-posted retirees to consider home finance options including equity release as part of a broader retirement planning strategy.</span></p>
<p style="background: white;"><span>I believe that it&rsquo;s our job to equip advisers with the knowledge and products they need to provide their clients with the right choices to support their retirement.</span></p>
<p style="background: white;"><span>Our findings highlighted that only a quarter (25%) of advisers felt most informed about equity release &ndash; this is compared against 91% for pensions and 74% for annuities.</span></p>
<p style="background: white;"><span>The Equity Release Council also plays an important role, providing a wealth of online materials including the Adviser Guide to Equity Release. The resources are out there for advisers who want to make the most of this increasingly mainstream retirement planning option.</span></p></span><span class="icon-quote-close"></span></span></div><div class="body-copy"><span class="name-text">Andrew Gilbert, Director of Proposition, </span><span class="job-title-text">Savings &amp; Retirement at LV=, said:</span></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"quote","reactName":"Athena.quote","id":"9569b2a2-79b0-4779-97e2-1b75f03e4838","type":"dynamic","props":{"Id":{"Guid":"1024849a-90e9-4487-8d1a-30b567c71a5e"},"layoutStyle":"blue-text","quotePosition":"quote-above","quoteText":"<p style=\"background: white;\"><span>Equity release is increasingly being seen as a mainstream option in retirement &ndash; and rightly so. The Government last year backed a Select Committee recommendation that the new Money and Pensions Service sign-posted retirees to consider home finance options including equity release as part of a broader retirement planning strategy.</span></p>\n<p style=\"background: white;\"><span>I believe that it&rsquo;s our job to equip advisers with the knowledge and products they need to provide their clients with the right choices to support their retirement.</span></p>\n<p style=\"background: white;\"><span>Our findings highlighted that only a quarter (25%) of advisers felt most informed about equity release &ndash; this is compared against 91% for pensions and 74% for annuities.</span></p>\n<p style=\"background: white;\"><span>The Equity Release Council also plays an important role, providing a wealth of online materials including the Adviser Guide to Equity Release. The resources are out there for advisers who want to make the most of this increasingly mainstream retirement planning option.</span></p>","name":"Andrew Gilbert, Director of Proposition, ","jobTitle":"Savings &amp; Retirement at LV=, said:"}});</script>
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    <div class="react-component featuredetails" data-name="featureDetails" data-id="4d24d88f-c8ec-48fd-9fd4-84b8b4cf3144">
        <div id="4d24d88f-c8ec-48fd-9fd4-84b8b4cf3144"><div id="c6611e0d-191f-47c6-aab5-c4f9a9e95187" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="order1 grid-flex"><h2 class="title left">Notes</h2></div><div class="grid content-body order3"><span class="rte description left"><span style="background-color: #ffffff; color: #676767;">1. Research among 206 Independent Financial Advisers between 28 June and 3 July 2019, conducted by Opinium on behalf of LV=.</span></span></div></div></div></div></div>
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