LV= appoints non-executive director

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LV= appoints non-executive director


Investment, protection and retirement specialist Liverpool Victoria Financial Services Limited (LV=) has appointed David Rogers as an independent non-executive director. 

David joins the LV= Board from 1st March 2023 and his appointment is subject to regulatory approval. He will replace Seamus Creedon, who has announced his intention to retire on 31st March 2023.  

David Rogers is highly experienced and has worked in financial services for more than 25 years. He is currently a non-executive director at AA Insurance Services Limited, where he chairs the audit and risk committee. He also serves as a senior adviser at McKinsey.

His former roles include chief financial officer at Aviva UK Life and Pensions, and chief financial officer at Aviva Digital and Aviva Asia. Earlier in his career, he was also chief executive officer at Aviva Healthcare and prior to that a chartered accountant at Coopers & Lybrand.

During his long-standing career he has served on various boards including Aviva Canada, Aviva Spain, Friends Provident International and chaired the board at Aviva Life Re. While at Aviva, he was also appointed Managing Director of Bancassurance with RBS and served as a member of the RBS Retail Bank Executive.

“I am delighted to be joining the LV= Board at this exciting time. As a leading mutual in the sector, the values LV= holds close fit well with my own ethos and experience. I look forward to working with the Board to further grow and develop the business for the benefit of members, colleagues and communities.”
David RogersNED
“David Rogers has a huge amount of commercial and strategic experience in the life and pensions industry, and will be an enormous asset to the LV= Board. He understands the strength of the LV= brand and how mutuality benefits members, colleagues and society more widely. His experience and expertise will be invaluable in helping us build a strong mutual business that increases competition in the industry and offers more choice for consumers. I would like to thank Seamus for his service, his support and his counsel. We wish him well in his retirement.”

Simon MooreLV= Chair