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    <title>Love may be blind, but advice shouldn&#39;t be: the planning risks hidden in couple finances | LV= Adviser</title>
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class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing 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role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection 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trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " 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class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" 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    <div class="react-component newsdetailcomponent" data-name="newsDetailComponent" data-id="43990c31-b466-4c67-b559-fa92fa5626fb">
        <div id="43990c31-b466-4c67-b559-fa92fa5626fb"><div class="news-detail-component"><div class="news-content"><h2 class="title h2-regular">Love may be blind, but advice shouldn&#39;t be: the planning risks hidden in couple finances</h2><div class="date-category-section"><div class="date-published">11/02/2026</div><div class="news-category"><span class="categories">FINANCIAL AND CORPORATE</span></div></div><span class="rte "><p style="text-align: left;">New research highlights the growing need for advisers to help couples align financial responsibility, expectations and long-term planning<em>.</em><br />
<br />
New research from investment, protection and retirement advice specialist, <a rel="noopener noreferrer" href="https://www.lv.com/life" target="_self" title="LV= Insurance">LV=</a> reveals how couples across the UK divide financial responsibility and where mismatches in decision making and expectations could create long-term financial risk.<br />
<br />
The findings, unveiled in LV&rsquo;s latest <a rel="noopener noreferrer" href="https://www.lv.com/wealth-and-wellbeing" target="_blank" title="LV= Wealth and Wellbeing research">Wealth and Wellbeing research</a>, show that while many couples aim to share financial decisions fairly, income, family setups and long-term planning can often tell a very different story. For advisers, the data highlights clear opportunities to support clients with joint financial and retirement planning.&nbsp;<br />
<br />
Nearly half of UK adults (47%) say responsibility for long-term financial decisions is shared equally with their partner. Women are more likely than men to say decisions are balanced (53% vs 41%). However, the data suggests that perceived equality does not always translate into shared understanding or joint planning.<br />
<br />
Income plays a significant role in shaping who takes control. Among those earning &pound;100,000 or more, almost half (47%) say they personally carry most of the financial responsibility, compared with a third (33%) of people earning between &pound;25,000 and &pound;99,000. This concentration of responsibility could increase vulnerability if circumstances were to change, such as through ill health, separation or bereavement.<br />
<br />
Family structure further influences financial behaviour. Adults without children are more than twice as likely to keep their finances separate than parents with children under 18 (22% vs 9%), suggesting greater financial interdependence once children enter the picture, but also a need for coordinated protection and estate planning.<br />
<br />
Despite this interdependence, joint planning isn&rsquo;t always happening. Nearly one in five people (18%) expect to rely on their partner&rsquo;s pension in retirement and fewer than one in ten (6%) say their partner mostly manages their shared finances. For advisers, this disconnect highlights a potential risk to retirement outcomes where expectations are not supported by formal planning.<br />
<br />
Taken together, the findings point to a broader issue, couples may be making assumptions about shared financial responsibility without the relevant structures, documentation or advice in place to support those assumptions over the long term. This could leave households exposed to shortfalls in retirement income, insufficient protection cover, or unintended outcomes following life events.</p></span></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"newsDetailComponent","reactName":"Athena.newsDetailComponent","id":"43990c31-b466-4c67-b559-fa92fa5626fb","type":"dynamic","props":{"titleHeading":{"label":"Love may be blind, but advice shouldn&#39;t be: the planning risks hidden in couple finances","type":"h2","url":null},"shortDescription":"<p style=\"line-height: normal;\"><span style=\"color: #3d3d3d;\">\n<p>New research* from investment, protection and retirement advice specialist, <a rel=\"noopener noreferrer\" href=\"https://www.lv.com/life\" target=\"_self\" title=\"LV= Insurance\">LV<span>=</span></a> reveals how couples across the UK divide financial responsibility and where mismatches in decision making and expectations could create long-term financial risk.</p>\n</span></p>","mainDescription":"<p style=\"text-align: left;\">New research highlights the growing need for advisers to help couples align financial responsibility, expectations and long-term planning<em>.</em><br />\n<br />\nNew research from investment, protection and retirement advice specialist, <a rel=\"noopener noreferrer\" href=\"https://www.lv.com/life\" target=\"_self\" title=\"LV= Insurance\">LV=</a> reveals how couples across the UK divide financial responsibility and where mismatches in decision making and expectations could create long-term financial risk.<br />\n<br />\nThe findings, unveiled in LV&rsquo;s latest <a rel=\"noopener noreferrer\" href=\"https://www.lv.com/wealth-and-wellbeing\" target=\"_blank\" title=\"LV= Wealth and Wellbeing research\">Wealth and Wellbeing research</a>, show that while many couples aim to share financial decisions fairly, income, family setups and long-term planning can often tell a very different story. For advisers, the data highlights clear opportunities to support clients with joint financial and retirement planning.&nbsp;<br />\n<br />\nNearly half of UK adults (47%) say responsibility for long-term financial decisions is shared equally with their partner. Women are more likely than men to say decisions are balanced (53% vs 41%). However, the data suggests that perceived equality does not always translate into shared understanding or joint planning.<br />\n<br />\nIncome plays a significant role in shaping who takes control. Among those earning &pound;100,000 or more, almost half (47%) say they personally carry most of the financial responsibility, compared with a third (33%) of people earning between &pound;25,000 and &pound;99,000. This concentration of responsibility could increase vulnerability if circumstances were to change, such as through ill health, separation or bereavement.<br />\n<br />\nFamily structure further influences financial behaviour. Adults without children are more than twice as likely to keep their finances separate than parents with children under 18 (22% vs 9%), suggesting greater financial interdependence once children enter the picture, but also a need for coordinated protection and estate planning.<br />\n<br />\nDespite this interdependence, joint planning isn&rsquo;t always happening. Nearly one in five people (18%) expect to rely on their partner&rsquo;s pension in retirement and fewer than one in ten (6%) say their partner mostly manages their shared finances. For advisers, this disconnect highlights a potential risk to retirement outcomes where expectations are not supported by formal planning.<br />\n<br />\nTaken together, the findings point to a broader issue, couples may be making assumptions about shared financial responsibility without the relevant structures, documentation or advice in place to support those assumptions over the long term. This could leave households exposed to shortfalls in retirement income, insufficient protection cover, or unintended outcomes following life events.</p>","image":null,"publishedDate":"11/02/2026","newsCategory":[{"newsCategory":"FINANCIAL AND CORPORATE"}]}});</script>
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    <div class="react-component quote" data-name="quote" data-id="b58cb6ab-deb5-475b-80ff-ae296b903a85">
        <div id="b58cb6ab-deb5-475b-80ff-ae296b903a85"><div id="4c58cdda-dc1f-4f09-b012-6c8edb59f5f0" class="quote-main-container"><div class="quote-container blue-text quote-below"><div class="quote"><span><span class="icon-quote-open"></span><span class="rte quote-text"><p>&ldquo;Money is still one of the hardest topics for couples to talk about honestly, yet it&rsquo;s one of the most important.&nbsp;<br />
<br />
&ldquo;Couples often believe they are financially aligned, but our research suggests that responsibility and expectations don&rsquo;t always match. For advisers, this presents an important opportunity to help clients move from informal arrangements to structured, resilient financial plans.<br />
<br />
&ldquo;Income differences and changing family circumstances can quickly alter who is making decisions, and who is exposed to risk. Professional advice plays a critical role in ensuring both partners understand their position, plan jointly where appropriate, and are protected against the unexpected.&rdquo;</p></span><span class="icon-quote-close"></span></span></div><div class="body-copy"><span class="name-text">Sarah Hills</span><span class="job-title-text">LV= Wealth Proposition Director</span></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"quote","reactName":"Athena.quote","id":"b58cb6ab-deb5-475b-80ff-ae296b903a85","type":"dynamic","props":{"Id":{"Guid":"4c58cdda-dc1f-4f09-b012-6c8edb59f5f0"},"layoutStyle":"blue-text","quotePosition":"quote-below","quoteText":"<p>&ldquo;Money is still one of the hardest topics for couples to talk about honestly, yet it&rsquo;s one of the most important.&nbsp;<br />\n<br />\n&ldquo;Couples often believe they are financially aligned, but our research suggests that responsibility and expectations don&rsquo;t always match. For advisers, this presents an important opportunity to help clients move from informal arrangements to structured, resilient financial plans.<br />\n<br />\n&ldquo;Income differences and changing family circumstances can quickly alter who is making decisions, and who is exposed to risk. Professional advice plays a critical role in ensuring both partners understand their position, plan jointly where appropriate, and are protected against the unexpected.&rdquo;</p>","name":"Sarah Hills","jobTitle":"LV= Wealth Proposition Director"}});</script>
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    <div class="react-component featuredetails" data-name="featureDetails" data-id="0d6f42c8-45de-40d3-9579-01cf66c00114">
        <div id="0d6f42c8-45de-40d3-9579-01cf66c00114"><div id="053a9f75-5cad-4289-92f3-ec8b472c72d8" class="intro-Text-container "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="grid content-body order3"><span class="rte description left">As more households balance dual incomes, complex family structures and longer retirements, the need for joined‑up financial advice is becoming increasingly clear. Advisers are well placed to help couples translate good intentions into robust, long‑term financial outcomes.</span></div></div></div></div></div>
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