

<!DOCTYPE html>
<html lang="en">

<head>
    <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=1">
    <meta http-equiv="content-type" content="text/html; charset=UTF-8" />
    <meta http-equiv="X-UA-Compatible" content="IE=edge" />

    <link rel="icon" href="/Athena_Icons/favicon.ico" />
    <!-- OneTrust Cookies Consent Notice start for lvadviser.com -->
<script type="text/javascript" src="https://cdn-ukwest.onetrust.com/consent/2e928774-799b-4c64-9cb0-9d5b40d51598/OtAutoBlock.js" ></script>
<script src="https://cdn-ukwest.onetrust.com/consent/2e928774-799b-4c64-9cb0-9d5b40d51598/otSDKStub.js"  type="text/javascript" charset="UTF-8" data-domain-script="2e928774-799b-4c64-9cb0-9d5b40d51598" ></script>
<script type="text/javascript">
function OptanonWrapper() { }
</script>                    <script type="text/javascript" async="" src="https://www.google-analytics.com/analytics.js"></script>

    <!-- OneTrust Cookies Consent Notice end for lvadviser.com -->


    <!--Livechat-->
    

    <!--Livechat-->
    <!--head-->
    <script>
// Define dataLayer and the gtag function.
window.dataLayer = window.dataLayer || [];
function gtag() { dataLayer.push(arguments); }
// Default ad_storage to 'denied'.
gtag('consent', 'default', {
'ad_storage': 'denied',
'ad_user_data': 'denied',
'ad_personalization': 'denied',
'analytics_storage': 'denied',
'wait_for_update': 500
}); 
</script>        <!-- Google Tag Manager -->
<!-- Google Tag Manager -->
<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.setAttributeNode(d.createAttribute('data-ot-ignore'));j.async=true;j.src=
'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
})(window,document,'script','dataLayer','GTM-PMP567W');</script>
<!-- End Google Tag Manager -->        <!-- End Google Tag Manager -->
    <script type="text/javascript" src=""></script>



    <title>Why real stories matter in protection conversations | LV= Adviser</title>
    <meta name="description" content="It’s no secret that as an industry, we’ve still got a way to go in overcoming distrust of insurance. While a lot of people do understand the importance of protection, you’ll still encounter clients who are less confident about the benefits and become switched off to a ‘sale’. " />
    <script>var category = 'Knowledge Centre'</script>
    <link rel="canonical" href="https://www.lvadviser.com/knowledge-centre/article-library/why-real-stories-matter-in-protection-conversations" />
            <meta property="og:url" content="https://www.lvadviser.com/knowledge-centre/article-library/why-real-stories-matter-in-protection-conversations" />


    <!--/head-->

    <script data-desc="Namespace object">
        var LVSiteConfigs = { components: { data: [] } };
    </script>

    
        <script type="text/javascript">
            !function(v,y,T){var S=v.location,k="script",D="instrumentationKey",C="ingestionendpoint",I="disableExceptionTracking",E="ai.device.",b="toLowerCase",w=(D[b](),"crossOrigin"),N="POST",e="appInsightsSDK",t=T.name||"appInsights",n=((T.name||v[e])&&(v[e]=t),v[t]||function(l){var u=!1,d=!1,g={initialize:!0,queue:[],sv:"6",version:2,config:l};function m(e,t){var n={},a="Browser";return n[E+"id"]=a[b](),n[E+"type"]=a,n["ai.operation.name"]=S&&S.pathname||"_unknown_",n["ai.internal.sdkVersion"]="javascript:snippet_"+(g.sv||g.version),{time:(a=new Date).getUTCFullYear()+"-"+i(1+a.getUTCMonth())+"-"+i(a.getUTCDate())+"T"+i(a.getUTCHours())+":"+i(a.getUTCMinutes())+":"+i(a.getUTCSeconds())+"."+(a.getUTCMilliseconds()/1e3).toFixed(3).slice(2,5)+"Z",iKey:e,name:"Microsoft.ApplicationInsights."+e.replace(/-/g,"")+"."+t,sampleRate:100,tags:n,data:{baseData:{ver:2}}};function i(e){e=""+e;return 1===e.length?"0"+e:e}}var e,n,f=l.url||T.src;function a(e){var t,n,a,i,o,s,r,c,p;u=!0,g.queue=[],d||(d=!0,i=f,r=(c=function(){var e,t={},n=l.connectionString;if(n)for(var a=n.split(";"),i=0;i<a.length;i++){var o=a[i].split("=");2===o.length&&(t[o[0][b]()]=o[1])}return t[C]||(t[C]="https://"+((e=(n=t.endpointsuffix)?t.location:null)?e+".":"")+"dc."+(n||"services.visualstudio.com")),t}()).instrumentationkey||l[D]||"",c=(c=c[C])?c+"/v2/track":l.endpointUrl,(p=[]).push((t="SDK LOAD Failure: Failed to load Application Insights SDK script (See stack for details)",n=i,o=c,(s=(a=m(r,"Exception")).data).baseType="ExceptionData",s.baseData.exceptions=[{typeName:"SDKLoadFailed",message:t.replace(/\./g,"-"),hasFullStack:!1,stack:t+"\nSnippet failed to load ["+n+"] -- Telemetry is disabled\nHelp Link: https://go.microsoft.com/fwlink/?linkid=2128109\nHost: "+(S&&S.pathname||"_unknown_")+"\nEndpoint: "+o,parsedStack:[]}],a)),p.push((s=i,t=c,(o=(n=m(r,"Message")).data).baseType="MessageData",(a=o.baseData).message='AI (Internal): 99 message:"'+("SDK LOAD Failure: Failed to load Application Insights SDK script (See stack for details) ("+s+")").replace(/\"/g,"")+'"',a.properties={endpoint:t},n)),i=p,r=c,JSON&&((o=v.fetch)&&!T.useXhr?o(r,{method:N,body:JSON.stringify(i),mode:"cors"}):XMLHttpRequest&&((s=new XMLHttpRequest).open(N,r),s.setRequestHeader("Content-type","application/json"),s.send(JSON.stringify(i)))))}function i(e,t){d||setTimeout(function(){!t&&g.core||a()},500)}f&&((n=y.createElement(k)).src=f,!(o=T[w])&&""!==o||"undefined"==n[w]||(n[w]=o),n.onload=i,n.onerror=a,n.onreadystatechange=function(e,t){"loaded"!==n.readyState&&"complete"!==n.readyState||i(0,t)},e=n,T.ld<0?y.getElementsByTagName("head")[0].appendChild(e):setTimeout(function(){y.getElementsByTagName(k)[0].parentNode.appendChild(e)},T.ld||0));try{g.cookie=y.cookie}catch(h){}function t(e){for(;e.length;)!function(t){g[t]=function(){var e=arguments;u||g.queue.push(function(){g[t].apply(g,e)})}}(e.pop())}var s,r,o="track",c="TrackPage",p="TrackEvent",o=(t([o+"Event",o+"PageView",o+"Exception",o+"Trace",o+"DependencyData",o+"Metric",o+"PageViewPerformance","start"+c,"stop"+c,"start"+p,"stop"+p,"addTelemetryInitializer","setAuthenticatedUserContext","clearAuthenticatedUserContext","flush"]),g.SeverityLevel={Verbose:0,Information:1,Warning:2,Error:3,Critical:4},(l.extensionConfig||{}).ApplicationInsightsAnalytics||{});return!0!==l[I]&&!0!==o[I]&&(t(["_"+(s="onerror")]),r=v[s],v[s]=function(e,t,n,a,i){var o=r&&r(e,t,n,a,i);return!0!==o&&g["_"+s]({message:e,url:t,lineNumber:n,columnNumber:a,error:i,evt:v.event}),o},l.autoExceptionInstrumented=!0),g}(T.cfg));function a(){T.onInit&&T.onInit(n)}(v[t]=n).queue&&0===n.queue.length?(n.queue.push(a),n.trackPageView({})):a()}(window,document,{
			src: "https://js.monitor.azure.com/scripts/b/ai.2.min.js",
			crossOrigin: "anonymous",
			onInit: function(sdk) {
				sdk.addTelemetryInitializer(function(envelope) {
					envelope.tags["ai.cloud.role"] = "Prod-Athena";
				});
			},
			cfg: {
				connectionString: "InstrumentationKey=7a87f821-f33e-421a-81bd-a4f453010860;IngestionEndpoint=https://uksouth-0.in.applicationinsights.azure.com/;LiveEndpoint=https://uksouth.livediagnostics.monitor.azure.com/"
			}});
        </script>

    <!-- Includes Common Stylesheet-->
    <link rel='stylesheet' href='/life/athenadist/css/pages/common.css?v=1.1.972.0' />

    <!-- Includes Template Specific Stylesheet-->
    <link rel='stylesheet' href='/life/athenadist/css/pages/newspage.css?v=1.1.972.0' />

</head>
<body class="">

    <div id="page">
        <!--script-top-->
            <!-- Google Tag Manager (noscript) -->
    <noscript>
        <iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PMP567W"
                height="0" width="0" style="display: none; visibility: hidden"></iframe>
    </noscript>
    <!-- End Google Tag Manager (noscript) -->

        <!--/script-top-->
        <!--utility navigation-->
            <div class="react-component utilitynavigation" data-name="utilityNavigation" data-id="59fb90ff-735b-49a3-bd39-f3178c305c67">
        <div id="59fb90ff-735b-49a3-bd39-f3178c305c67"><div class="utility-navigation"><div class="link-container"><div class="link"><a href="https://www.lv.com/life" target="_self" class=" textlink" title="LV= Personal">LV= Personal</a></div><div class="link"><a href="/" target="_self" class=" active textlink" title="LV= Adviser">LV= Adviser</a></div></div></div></div>
    </div>

        <!--/utility navigation-->
        <!--Launchers-->
            <div class="react-component launchers" data-name="launchers" data-id="138ffa67-238e-4598-ba54-a9727a708a5c">
        <div id="138ffa67-238e-4598-ba54-a9727a708a5c"><div class="sticky-launchers-container lvp "><div class="inner-container"><div class="page-name"><h2 class="title ">Online Services:</h2></div><div class="dd-container"><div tabindex="0" role="menuitem" class="dd-holder closed static "><span class="dd-title closed ">Quote &amp; Apply</span><span class="line"></span></div></div><div class="dd-container"><div tabindex="0" role="menuitem" class="dd-holder closed static "><span class="dd-title closed ">Servicing</span><span class="line"></span></div></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"launchers","reactName":"Athena.launchers","id":"138ffa67-238e-4598-ba54-a9727a708a5c","type":"dynamic","props":{"title":{"label":"Online Services","type":""},"pageTitle":{"label":"Online Services:","type":"h2"},"userSessionApi":"/service/authentication/adviser/UserB2CSession","dropdowns":[{"label":"","enable":false,"options":[{"label":null,"description":null,"modallayer":false,"url":null,"isNewWindow":false,"popupItems":[],"popupDescription":null}]},{"label":"Quote &amp; Apply","enable":true,"options":[{"label":"FPP Fastway PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi","label":"Fastway","isNewWindow":true,"permissions":["PROTECT_APPS"]}],"popupDescription":""},{"label":"Retirement view PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Savings and Retirement","isNewWindow":true,"permissions":["RS_APPS"]}],"popupDescription":""},{"label":"Equity Release","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://erportal.lvadviser.com/Intermediary","label":"Equity Release Portal","isNewWindow":true,"permissions":["INVEST_APPS","PROTECT_APPS","RS_APPS","SOL_APPS"]}],"popupDescription":""}]},{"label":"Servicing","enable":true,"options":[{"label":"Pension Servicing PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://portal.lvadviser.com/","label":"Pension Servicing","isNewWindow":true,"permissions":["INVEST_APPS","RS_APPS"]}],"popupDescription":""},{"label":"ISA and Bond valuation tool PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://portal.lvadviser.com/","label":"ISA/Bond Valuations","isNewWindow":true,"permissions":["INVEST_APPS"]}],"popupDescription":""},{"label":"Protection Progress Hub PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"/service/launchers/adviser/executelauncher?launcher=protection-progress-hub","label":"Protection Progress Hub","isNewWindow":true,"permissions":["PROTECT_APPS"]}],"popupDescription":""},{"label":"Equity Release","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://erportal.lvadviser.com/Intermediary","label":"Equity Release Portal","isNewWindow":true,"permissions":["INVEST_APPS","PROTECT_APPS","RS_APPS","SOL_APPS"]}],"popupDescription":""},{"label":"Daily Fund Prices PROD","description":"","modallayer":false,"url":null,"isNewWindow":false,"popupItems":[{"url":"https://www.lvadviser.com/online-services/funds-centre","label":"Daily Fund prices","isNewWindow":false,"permissions":[]}],"popupDescription":""}]}]}});</script>
    </div>

        <!--/Launchers-->
        <!--header-->
            <div class="react-component header" data-name="header" data-id="98c553ce-0a6a-4e0e-96d3-6b35f275cb22">
        <div id="98c553ce-0a6a-4e0e-96d3-6b35f275cb22"><link rel="preload" as="image" href="/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png"/><div class="header-wrapper"><a href="#skipnav" aria-hidden="false" class="sr-only enable-focus">SkipNav</a><div class="header-top"><div class="logo-holder"><a href="https://www.lvadviser.com" target="_self" class="logo"><img src="/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png" alt="LV= Adviser Centre for Intermediaries"/></a></div><div class="top-nav"><ul><li class="contact"><a href="/contact-us" target="_self" class="icon-contact" title="Contact us"><span>Contact us</span></a></li><li class="search"><a href="/search" target="_self" class="icon-search" title="Search"><span>Search</span></a></li></ul><ul class="login-links"><li class="login"><a href="https://www.lvadviser.com/applications#login" target="_self" class="icon-login" title="Login" role="menuitem"><span>Login</span></a></li><li class="register"><a href="https://secwsgw.lv.com/adviser/registration" target="_self" class="icon-register" title="Register" role="menuitem"><span>Register</span></a></li></ul></div></div><div class="search-holder"><div class="search-elements" role="dialog" aria-modal="true"><div class="search-contents"><div class="search-header"><h2 class="title h2-regular">Search</h2><button aria-label="Close" class="icon-close-light" title="Close"></button></div><div class="search-body"><div class="input-field"></div><button class="cta-small secondary">Go</button></div><div class="error-message"><span></span></div></div></div><div class="overlay"></div></div><div class="nav-container"><div class="main-nav"><ul class="level0"><li class="has-sub"><a href="/smoothed-investments" target="_self" class="" title="Platform and Investments" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Platform and Investments</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Smoothed Managed Funds</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/smoothed-investments" target="_self" class="" title="Smoothed Managed Funds" role="menuitem"><span>Smoothed Managed Funds</span></a></li><li><a href="/smoothed-investments/smoothing" target="_self" class="" title="Smoothing explained" role="menuitem"><span>Smoothing explained</span></a></li><li><a href="/smoothed-investments/fund-management" target="_self" class="" title="Fund management" role="menuitem"><span>Fund management</span></a></li><li><a href="/smoothed-investments/fund-management/risk-ratings" target="_self" class="" title="Risk ratings" role="menuitem"><span>Risk ratings</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li><li><a href="/smoothed-investments/with-profits" target="_self" class="" title="With-Profits" role="menuitem"><span>With-Profits</span></a></li><li><a href="/smoothed-investments/adviser-investment-centre" target="_self" class="" title="Adviser Investment Centre" role="menuitem"><span>Adviser Investment Centre</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>LV= Platform Services</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/platform-services" target="_self" class="" title="LV= Platform Services" role="menuitem"><span>LV= Platform Services</span><span class="updated">Updated</span></a></li><li><a href="/platform-services/isa-portfolio" target="_self" class="" title="ISA Portfolio" role="menuitem"><span>ISA Portfolio</span></a></li><li><a href="/platform-services/junior-isa-portfolio" target="_self" class="" title="Junior ISA Portfolio" role="menuitem"><span>Junior ISA Portfolio</span><span class="new">New</span></a></li><li><a href="/platform-services/pension-portfolio" target="_self" class="" title="Pension Portfolio" role="menuitem"><span>Pension Portfolio</span></a></li><li><a href="/platform-services/general-investment-account" target="_self" class="" title="General Investment Account" role="menuitem"><span>General Investment Account</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher" target="_blank" class="" title="Quote and apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>LV= ISA</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/smoothed-investments/isa" target="_self" class="" title="LV= ISA" role="menuitem"><span>LV= ISA</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote and apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Smoothed Bond (Onshore)</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/smoothed-investments/smoothed-bond" target="_self" class="" title="Smoothed Bond (Onshore)" role="menuitem"><span>Smoothed Bond (Onshore)</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/ " target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Smoothed Pension</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/smoothed-investments/smoothed-pension" target="_self" class="" title="Smoothed Pension" role="menuitem"><span>Smoothed Pension</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>LV= TIP</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/smoothed-investments/tip" target="_self" class="" title="LV= TIP" role="menuitem"><span>LV= TIP</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=isa-bond-valuation-tool" target="_blank" class="" title="TIP valuation" role="menuitem"><span>LV= TIP valuation</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/pensions" target="_self" class="" title="Retirement" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Retirement</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Pensions</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/pensions" target="_self" class="" title="Our pension offering" role="menuitem"><span>Our pension offering</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://portal.lvadviser.com/" target="_blank" class="" title="Servicing" role="menuitem"><span>Servicing</span></a></li><li><a href="/pensions/core-options" target="_self" class="" title="Personal pension (core)" role="menuitem"><span>Core options (LV= SIPP)</span></a></li><li><a href="/pensions/partner-and-extended-options" target="_self" class="" title="SIPP (selected and extended)" role="menuitem"><span>Selected Partner and Extended options (LV= SIPP)</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Guaranteed Income Solutions</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/guaranteed-income-solutions/fixed-term-annuity" target="_self" class="" title="LV= Fixed Term Annuity" role="menuitem"><span>LV= Fixed Term Annuity</span></a></li><li><a href="/guaranteed-income-solutions/fixed-term-investment" target="_self" class="" title="LV= Fixed Term Investment" role="menuitem"><span>LV= Fixed Term Investment</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://portal.lvadviser.com/quote/#/quotes/create/" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown" target="_self" class="" title="Guaranteed Income Drawdown" role="menuitem"><span>Guaranteed Income Drawdown</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/personal-protection" target="_self" class="" title="Protection" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Personal Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/personal-protection" target="_self" class="" title="Personal Protection" role="menuitem"><span>Personal Protection</span></a></li><li><a href="/personal-protection/income-protection" target="_self" class="" title="Income Protection" role="menuitem"><span>Income Protection</span></a></li><li><a href="/personal-protection/life-and-critical-illness" target="_self" class="" title="Life and Critical Illness" role="menuitem"><span>Life and Critical Illness</span></a></li><li><a href="/personal-protection/life-protection" target="_self" class="" title="Life Protection" role="menuitem"><span>Life Protection</span></a></li><li><a href="/personal-protection/personal-sick-pay" target="_self" class="" title="Personal Sick Pay" role="menuitem"><span>Personal Sick Pay</span></a></li><li><a href="/personal-protection/family-income-benefit" target="_self" class="" title="Family Income Benefit" role="menuitem"><span>Family Income Benefit</span></a></li><li><a href="/personal-protection/gift-inter-vivos" target="_self" class="" title="Gift Inter Vivos" role="menuitem"><span>Gift Inter Vivos</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/personal-protection/flexible-protection-plan" target="_self" class="" title="Flexible Protection Plan" role="menuitem"><span>Flexible Protection Plan</span></a></li><li><a href="/personal-protection/income-protection-solutions" target="_self" class="" title="Income Protection Solutions" role="menuitem"><span>Income Protection Solutions</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub" target="_blank" class="" title="Protection Progress Hub" role="menuitem"><span>Protection Progress Hub</span></a></li><li><a href="/online-services/fastway/pre-uw-tool" target="_self" class="" title="Pre-underwriting tool" role="menuitem"><span>Pre-underwriting tool</span></a></li><li><a href="/online-services/personal-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/personal-protection/why-income-protection" target="_self" class="" title="Why Income Protection" role="menuitem"><span>Why Income Protection</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Business Protection</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/business-protection" target="_self" class="" title="Business Protection" role="menuitem"><span>Business Protection</span></a></li><li><a href="/business-protection/relevant-life-cover" target="_self" class="" title="Relevant Life Cover" role="menuitem"><span>Relevant Life Cover</span></a></li><li><a href="/business-protection/key-person-cover" target="_self" class="" title="Key Person Cover" role="menuitem"><span>Key Person Cover</span></a></li><li><a href="/business-protection/share-and-partnership-protection" target="_self" class="" title="Share &amp; Partnership Protection" role="menuitem"><span>Share &amp; Partnership Protection</span></a></li><li><a href="/business-protection/executive-income-protection" target="_self" class="" title="Executive Income Protection" role="menuitem"><span>Executive Income Protection</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi" target="_blank" class="" title="Quote &amp; apply" role="menuitem"><span>Quote &amp; apply</span></a></li><li><a href="/online-services/business-protection-tools-and-calculators" target="_self" class="" title="Tools &amp; calculators" role="menuitem"><span>Tools &amp; calculators</span></a></li><li><a href="/business-protection/trusts" target="_self" class="" title="Business Protection &amp; Trusts" role="menuitem"><span>Business Protection &amp; Trusts</span></a></li><li><a href="/business-protection/tax-treatment" target="_self" class="" title="Tax treatment" role="menuitem"><span>Tax treatment</span></a></li><li><a href="/business-protection/business-protection-guide" target="_self" class="" title="Guide to Business Protection" role="menuitem"><span>Guide to Business Protection</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Equity Release</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Products</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Products</h3><ul class="children"><li><a href="/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum" target="_self" class="" title="Lifetime Mortgage Lump Sum Plus" role="menuitem"><span>Lifetime Mortgage Lump Sum Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown" target="_self" class="" title="Lifetime Mortgage Drawdown Plus" role="menuitem"><span>Lifetime Mortgage Drawdown Plus</span></a></li><li><a href="/equity-release/lifetime-mortgage-lump-sum-lifestyle" target="_self" class="" title="Lifetime Mortgage Lump Sum Lifestyle" role="menuitem"><span>Lifetime Mortgage Lump Sum Lifestyle</span></a></li><li><a href="/equity-release/lifetime-mortgage-drawdown-lifestyle" target="_self" class="" title="Lifetime Mortgage Drawdown Lifestyle" role="menuitem"><span>Lifetime Mortgage Drawdown Lifestyle</span></a></li></ul></li><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/contact-us/equity-release" target="_self" class="" title="Contact us" role="menuitem"><span>Contact us</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Resources</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Resources</h3><ul class="children"><li><a href="/online-services/equity-release-portal" target="_self" class="" title="Equity Release Portal" role="menuitem"><span>Equity Release Portal</span></a></li><li><a href="/online-services/equity-release-portal/faqs" target="_self" class="" title="Equity Release Portal FAQs" role="menuitem"><span>Equity Release Portal FAQs</span></a></li><li><a href="/equity-release/adviser-marketing-hub" target="_self" class="" title="Adviser Marketing Hub" role="menuitem"><span>Adviser Marketing Hub</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library/equity-release" target="_self" class="" title="Equity Release videos and webinars" role="menuitem"><span>Equity Release videos and webinars</span></a></li><li><a href="/equity-release/early-repayment-calculator" target="_self" class="" title="Lifetime Mortgage Early Repayment Calculator" role="menuitem"><span>Lifetime Mortgage Early Repayment Calculator</span></a></li><li><a href="/equity-release/lifetime-mortgages-updates" target="_self" class="" title="Lifetime mortgages updates" role="menuitem"><span>Lifetime mortgages updates</span></a></li><li><a href="/equity-release/equity-release-council" target="_self" class="" title="Equity Release Council" role="menuitem"><span>Equity Release Council</span></a></li></ul></li><li><h3 class="section-heading">Supporting your client</h3><ul class="children"><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li></ul></li></ul></div></li></ul></div></li><li class="has-sub"><a href="/supporting-you" target="_self" class="" title="Support" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Support</span><span class="icon-arrow"></span></a><div class="subnav level1"><ul><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Knowledge centre</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/knowledge-centre" target="_self" class="" title="Knowledge centre" role="menuitem"><span>Knowledge centre</span></a></li><li><a href="/knowledge-centre/video-and-webinar-library" target="_self" class="" title="Video and webinar library" role="menuitem"><span>Video and webinar library</span></a></li><li><a href="/knowledge-centre/protection-webinar-calendar" target="_self" class="" title="Protection webinar calendar" role="menuitem"><span>Protection webinar calendar</span></a></li><li><a href="/knowledge-centre/news-hub" target="_self" class="" title="News hub" role="menuitem"><span>News hub</span></a></li><li><a href="/knowledge-centre/article-library" target="_self" class="" title="Article library" role="menuitem"><span>Article library</span></a></li><li><a href="/knowledge-centre/fuel-for-life" target="_self" class="" title="Fuel for Life" role="menuitem"><span>Fuel for Life</span></a></li><li><a href="/knowledge-centre/reaching-resilience" target="_self" class="" title="Reaching Resilience" role="menuitem"><span>Reaching Resilience</span></a></li><li><a href="/knowledge-centre/technical-hub" target="_self" class="" title="Technical Hub" role="menuitem"><span>Technical Hub</span></a></li><li><a href="/pensions/tax-year-end" target="_self" class="" title="Tax year end" role="menuitem"><span>Tax year end</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Claims</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/claims" target="_self" class="" title="Claims" role="menuitem"><span>Claims</span></a></li><li><a href="/supporting-you/claims/our-claims-approach" target="_self" class="" title="Our approach to claims" role="menuitem"><span>Our approach to claims</span></a></li><li><a href="/supporting-you/claims/real-stories" target="_self" class="" title="Real stories" role="menuitem"><span>Real stories</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Protection underwriting</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/protection-underwriting" target="_self" class="" title="Protection underwriting" role="menuitem"><span>Protection underwriting</span></a></li><li><a href="/supporting-you/protection-underwriting/misrepresentation" target="_self" class="" title="Underwriting misrepresentation" role="menuitem"><span>Underwriting misrepresentation</span></a></li></ul></li></ul></div></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Trusts</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/trusts" target="_self" class="" title="Trusts" role="menuitem"><span>Trusts</span></a></li><li><a href="/supporting-you/trusts/types-of-trust" target="_self" class="" title="Types of trusts" role="menuitem"><span>Types of trusts</span></a></li><li><a href="/supporting-you/trusts/trs" target="_self" class="" title="Trust Registration Service - FAQs" role="menuitem"><span>Trust Registration Service - FAQs</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/protection-large-case-team" target="_self" class=" " title="Protection large case team" role="menuitem"><span>Protection large case team</span></a></li><li class=""><a href="/supporting-you/vulnerable-customers" target="_self" class=" " title="Vulnerable customers" role="menuitem"><span>Vulnerable customers</span></a></li><li class=""><a href="/supporting-you/suitability-letter-builder" target="_self" class=" " title="Suitability letter builder" role="menuitem"><span>Suitability letter builder</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Portals and integration</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">Overview</h3><ul class="children"><li><a href="/adviser-portal" target="_self" class="" title="Savings and Retirement Adviser Portal" role="menuitem"><span>Savings and Retirement Adviser Portal</span></a></li><li><a href="/online-services" target="_self" class="" title="Online services" role="menuitem"><span>Online services</span></a></li><li><a href="/online-services/portals" target="_self" class="" title="Third party portals" role="menuitem"><span>Third party portals</span></a></li><li><a href="/online-services/integration" target="_self" class="" title="Back office integration" role="menuitem"><span>Back office integration</span><span class="new">New</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-you/setting-up-an-agency" target="_self" class=" " title="Setting up an Agency" role="menuitem"><span>Setting up an Agency</span></a></li><li class=""><a href="/supporting-you/lv-news" target="_self" class=" " title="Our future plans" role="menuitem"><span>LV= news</span></a></li><li class=""><a class="has-sub " role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Consumer Duty</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-you/consumer-duty-hub" target="_self" class="" title="Consumer Duty" role="menuitem"><span>Consumer Duty</span></a></li><li><a href="/supporting-you/consumer-duty-hub/protection" target="_self" class="" title="Protection" role="menuitem"><span>Protection</span></a></li><li><a href="/supporting-you/consumer-duty-hub/savings-and-retirement" target="_self" class="" title="Savings and Retirement" role="menuitem"><span>Savings and Retirement</span></a></li><li><a href="/supporting-you/consumer-duty-hub/equity-release" target="_self" class="" title="Equity Release" role="menuitem"><span>Equity Release</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/why-lv" target="_self" class="has-sub " title="Why LV=" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Why LV=</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/why-lv" target="_self" class="" title="Why LV=" role="menuitem"><span>Why LV=</span></a></li><li><a href="/supporting-your-client/why-lv/mutual-bonus" target="_self" class="" title="Mutual bonus" role="menuitem"><span>Mutual bonus</span></a></li><li><a href="/supporting-your-client/why-lv/lv-difference" target="_self" class="" title="Exit bonus" role="menuitem"><span>One-off bonus</span></a></li><li><a href="/supporting-your-client/why-lv/our-awards" target="_self" class="" title="Our awards" role="menuitem"><span>Our awards</span></a></li></ul></li></ul></div></li><li class=""><a href="/supporting-your-client/member-benefits" target="_self" class="has-sub " title="Member benefits" role="menuitem" aria-expanded="false" aria-haspopup="true"><span>Member benefits</span><span class="icon-arrow"></span></a><div class="subnav level2"><ul><li><h3 class="section-heading">More</h3><ul class="children"><li><a href="/supporting-your-client/member-benefits" target="_self" class="" title="Member benefits" role="menuitem"><span>Member benefits</span></a></li><li><a href="/supporting-your-client/member-benefits/legal-advice" target="_self" class="" title="Legal Advice Line" role="menuitem"><span>Legal Advice Line</span></a></li><li><a href="/supporting-your-client/doctors-services" target="_self" class="" title="LV= Doctor Services" role="menuitem"><span>LV= Doctor Services</span></a></li><li><a href="/supporting-your-client/care-navigator" target="_self" class="" title="Care navigator" role="menuitem"><span>Care navigator</span></a></li></ul></li></ul></div></li></ul></div></li><li class="doc-library"><a href="/document-library" target="_self" class="" title="Document Library" role="menuitem"><span>Document Library</span><span class="icon-arrow"></span></a></li></ul></div></div><span id="skipnav" class="sr-only"></span></div></div>
<script>LVSiteConfigs.components.data.push({"name":"header","reactName":"Athena.header","id":"98c553ce-0a6a-4e0e-96d3-6b35f275cb22","type":"dynamic","props":{"logo":{"src":"/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png","alt":"LV= Adviser Centre for Intermediaries","url":"https://www.lvadviser.com","target":"_self","html":null,"isEditMode":false},"partnerLogo":{"image":null},"backToLabel":"Back To","backToMainLabel":"Back To Main","skipNavLabel":"SkipNav","newLabel":"New","updatedLabel":"Updated","searchInput":{"label":"Search","type":"h2","defaultText":"Enter search term","ariaLabel":"","error":{"empty":"Please enter search term"}},"closeText":"Close","topNav":[{"type":"contact","link":{"Id":null,"Rel":null,"url":"/contact-us","label":"Contact us","html":"<a href=\"/contact-us\">Contact us</a>","target":"_self"}},{"type":"search","link":{"Id":null,"Rel":null,"url":"/search","label":"Search","html":"<a href=\"/search\">Search</a>","target":"_self"}}],"guestState":[{"link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/applications#login","label":"Login","html":"<a href=\"https://www.lvadviser.com/applications#login\">Login</a>","target":"_self"},"type":"login"},{"link":{"Id":null,"Rel":null,"url":"https://secwsgw.lv.com/adviser/registration","label":"Register","html":"<a href=\"https://secwsgw.lv.com/adviser/registration\">Register</a>","target":"_self"},"type":"register"}],"loggedInState":[{"link":{"Id":null,"Rel":null,"url":"/service/authentication/adviser/logout","label":"Logout","html":"<a href=\"/service/authentication/adviser/logout\">Logout</a>","target":"_self"},"type":"logout"},{"link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/myDetails","label":"User details","html":"<a href=\"https://portal.lvadviser.com/myDetails\" target=\"_blank\">User details</a>","target":"_blank"},"type":"profile"}],"mainNav":[{"label":"Platform and Investments","link":{"Id":null,"Rel":null,"url":"/smoothed-investments","label":"Platform and Investments","html":"<a href=\"/smoothed-investments\">Platform and Investments</a>","target":"_self"},"subNav":[{"label":"Smoothed Managed Funds","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"Smoothed Managed Funds","link":{"Id":null,"Rel":null,"url":"/smoothed-investments","label":"Smoothed Managed Funds","html":"<a href=\"/smoothed-investments\">Smoothed Managed Funds</a>","target":"_self"},"heading":false,"status":""},{"label":"Smoothing explained","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/smoothing","label":"Smoothing explained","html":"<a href=\"/smoothed-investments/smoothing\">Smoothing explained</a>","target":"_self"},"heading":false,"status":""},{"label":"Fund management","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/fund-management","label":"Fund management","html":"<a href=\"/smoothed-investments/fund-management\">Fund management</a>","target":"_self"},"heading":false,"status":""},{"label":"Risk ratings","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/fund-management/risk-ratings","label":"Risk ratings","html":"<a href=\"/smoothed-investments/fund-management/risk-ratings\">Risk ratings</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/","label":"Servicing","html":"<a href=\"https://portal.lvadviser.com/\" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""},{"label":"With-Profits","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/with-profits","label":"With-Profits","html":"<a href=\"/smoothed-investments/with-profits\">With-Profits</a>","target":"_self"},"heading":false,"status":""},{"label":"Adviser Investment Centre","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/adviser-investment-centre","label":"Adviser Investment Centre","html":"<a href=\"/smoothed-investments/adviser-investment-centre\">Adviser Investment Centre</a>","target":"_self"},"heading":false,"status":"New"}]}]},{"label":"LV= Platform Services","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"LV= Platform Services","link":{"Id":null,"Rel":null,"url":"/platform-services","label":"LV= Platform Services","html":"<a href=\"/platform-services\">LV= Platform Services</a>","target":"_self"},"heading":false,"status":"Updated"},{"label":"ISA Portfolio","link":{"Id":null,"Rel":null,"url":"/platform-services/isa-portfolio","label":"ISA Portfolio","html":"<a href=\"/platform-services/isa-portfolio\">ISA Portfolio</a>","target":"_self"},"heading":false,"status":""},{"label":"Junior ISA Portfolio","link":{"Id":null,"Rel":null,"url":"/platform-services/junior-isa-portfolio","label":"Junior ISA Portfolio","html":"<a href=\"/platform-services/junior-isa-portfolio\">Junior ISA Portfolio</a>","target":"_self"},"heading":false,"status":"New"},{"label":"Pension Portfolio","link":{"Id":null,"Rel":null,"url":"/platform-services/pension-portfolio","label":"Pension Portfolio","html":"<a href=\"/platform-services/pension-portfolio\">Pension Portfolio</a>","target":"_self"},"heading":false,"status":""},{"label":"General Investment Account","link":{"Id":null,"Rel":null,"url":"/platform-services/general-investment-account","label":"General Investment Account","html":"<a href=\"/platform-services/general-investment-account\">General Investment Account</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher","label":"Quote and apply","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher\" target=\"_blank\">Quote and apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher","label":"Servicing","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher\" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""}]}]},{"label":"LV= ISA","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"LV= ISA","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/isa","label":"LV= ISA","html":"<a href=\"/smoothed-investments/isa\">LV= ISA</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote and apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote and apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/","label":"Servicing","html":"<a href=\"https://portal.lvadviser.com/\" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""}]}]},{"label":"Smoothed Bond (Onshore)","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"Smoothed Bond (Onshore)","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/smoothed-bond","label":"Smoothed Bond (Onshore)","html":"<a href=\"/smoothed-investments/smoothed-bond\">Smoothed Bond (Onshore)</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/ ","label":"Servicing","html":"<a href=\"https://portal.lvadviser.com/ \" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""}]}]},{"label":"Smoothed Pension","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"Smoothed Pension","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/smoothed-pension","label":"Smoothed Pension","html":"<a href=\"/smoothed-investments/smoothed-pension\">Smoothed Pension</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/","label":"Servicing","html":"<a href=\"https://portal.lvadviser.com/\" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""}]}]},{"label":"LV= TIP","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"LV= TIP","link":{"Id":null,"Rel":null,"url":"/smoothed-investments/tip","label":"LV= TIP","html":"<a href=\"/smoothed-investments/tip\">LV= TIP</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"LV= TIP valuation","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=isa-bond-valuation-tool","label":"TIP valuation","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=isa-bond-valuation-tool\" target=\"_blank\">TIP valuation</a>","target":"_blank"},"heading":false,"status":""}]}]}],"active":false,"category":""},{"label":"Retirement","link":{"Id":null,"Rel":null,"url":"/pensions","label":"Retirement","html":"<a href=\"/pensions\">Retirement</a>","target":"_self"},"subNav":[{"label":"Pensions","link":null,"subNav":[{"label":"Products","navItems":[{"label":"Our pension offering","link":{"Id":null,"Rel":null,"url":"/pensions","label":"Our pension offering","html":"<a href=\"/pensions\">Our pension offering</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Servicing","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/","label":"Servicing","html":"<a href=\"https://portal.lvadviser.com/\" target=\"_blank\">Servicing</a>","target":"_blank"},"heading":false,"status":""},{"label":"Core options (LV= SIPP)","link":{"Id":null,"Rel":null,"url":"/pensions/core-options","label":"Personal pension (core)","html":"<a href=\"/pensions/core-options\">Personal pension (core)</a>","target":"_self"},"heading":false,"status":""},{"label":"Selected Partner and Extended options (LV= SIPP)","link":{"Id":null,"Rel":null,"url":"/pensions/partner-and-extended-options","label":"SIPP (selected and extended)","html":"<a href=\"/pensions/partner-and-extended-options\">SIPP (selected and extended)</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Guaranteed Income Solutions","link":null,"subNav":[{"label":"Products","navItems":[{"label":"LV= Fixed Term Annuity","link":{"Id":null,"Rel":null,"url":"/guaranteed-income-solutions/fixed-term-annuity","label":"LV= Fixed Term Annuity","html":"<a href=\"/guaranteed-income-solutions/fixed-term-annuity\">LV= Fixed Term Annuity</a>","target":"_self"},"heading":false,"status":""},{"label":"LV= Fixed Term Investment","link":{"Id":null,"Rel":null,"url":"/guaranteed-income-solutions/fixed-term-investment","label":"LV= Fixed Term Investment","html":"<a href=\"/guaranteed-income-solutions/fixed-term-investment\">LV= Fixed Term Investment</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://portal.lvadviser.com/quote/#/quotes/create/","label":"Quote & apply","html":"<a href=\"https://portal.lvadviser.com/quote/#/quotes/create/\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Guaranteed Income Drawdown","link":{"Id":null,"Rel":null,"url":"/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown","label":"Guaranteed Income Drawdown","html":"<a href=\"/guaranteed-income-solutions/fixed-term-investment/guaranteed-income-drawdown\">Guaranteed Income Drawdown</a>","target":"_self"},"heading":false,"status":""}]}]}],"active":false,"category":""},{"label":"Protection","link":{"Id":null,"Rel":null,"url":"/personal-protection","label":"Protection","html":"<a href=\"/personal-protection\">Protection</a>","target":"_self"},"subNav":[{"label":"Personal Protection","link":null,"subNav":[{"label":"Products","navItems":[{"label":"Personal Protection","link":{"Id":null,"Rel":null,"url":"/personal-protection","label":"Personal Protection","html":"<a href=\"/personal-protection\">Personal Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Income Protection","link":{"Id":null,"Rel":null,"url":"/personal-protection/income-protection","label":"Income Protection","html":"<a href=\"/personal-protection/income-protection\">Income Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Life and Critical Illness","link":{"Id":null,"Rel":null,"url":"/personal-protection/life-and-critical-illness","label":"Life and Critical Illness","html":"<a href=\"/personal-protection/life-and-critical-illness\">Life and Critical Illness</a>","target":"_self"},"heading":false,"status":""},{"label":"Life Protection","link":{"Id":null,"Rel":null,"url":"/personal-protection/life-protection","label":"Life Protection","html":"<a href=\"/personal-protection/life-protection\">Life Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Personal Sick Pay","link":{"Id":null,"Rel":null,"url":"/personal-protection/personal-sick-pay","label":"Personal Sick Pay","html":"<a href=\"/personal-protection/personal-sick-pay\">Personal Sick Pay</a>","target":"_self"},"heading":false,"status":""},{"label":"Family Income Benefit","link":{"Id":null,"Rel":null,"url":"/personal-protection/family-income-benefit","label":"Family Income Benefit","html":"<a href=\"/personal-protection/family-income-benefit\">Family Income Benefit</a>","target":"_self"},"heading":false,"status":""},{"label":"Gift Inter Vivos","link":{"Id":null,"Rel":null,"url":"/personal-protection/gift-inter-vivos","label":"Gift Inter Vivos","html":"<a href=\"/personal-protection/gift-inter-vivos\">Gift Inter Vivos</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Flexible Protection Plan","link":{"Id":null,"Rel":null,"url":"/personal-protection/flexible-protection-plan","label":"Flexible Protection Plan","html":"<a href=\"/personal-protection/flexible-protection-plan\">Flexible Protection Plan</a>","target":"_self"},"heading":false,"status":""},{"label":"Income Protection Solutions","link":{"Id":null,"Rel":null,"url":"/personal-protection/income-protection-solutions","label":"Income Protection Solutions","html":"<a href=\"/personal-protection/income-protection-solutions\">Income Protection Solutions</a>","target":"_self"},"heading":false,"status":""},{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi","label":"Quote & apply","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Protection Progress Hub","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub","label":"Protection Progress Hub","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=protection-progress-hub\" target=\"_blank\">Protection Progress Hub</a>","target":"_blank"},"heading":false,"status":""},{"label":"Pre-underwriting tool","link":{"Id":null,"Rel":null,"url":"/online-services/fastway/pre-uw-tool","label":"Pre-underwriting tool","html":"<a href=\"/online-services/fastway/pre-uw-tool\">Pre-underwriting tool</a>","target":"_self"},"heading":false,"status":""},{"label":"Tools &amp; calculators","link":{"Id":null,"Rel":null,"url":"/online-services/personal-protection-tools-and-calculators","label":"Tools & calculators","html":"<a href=\"/online-services/personal-protection-tools-and-calculators\">Tools & calculators</a>","target":"_self"},"heading":false,"status":""},{"label":"Why Income Protection","link":{"Id":null,"Rel":null,"url":"/personal-protection/why-income-protection","label":"Why Income Protection","html":"<a href=\"/personal-protection/why-income-protection\">Why Income Protection</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Business Protection","link":null,"subNav":[{"label":"Products","navItems":[{"label":"Business Protection","link":{"Id":null,"Rel":null,"url":"/business-protection","label":"Business Protection","html":"<a href=\"/business-protection\">Business Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Relevant Life Cover","link":{"Id":null,"Rel":null,"url":"/business-protection/relevant-life-cover","label":"Relevant Life Cover","html":"<a href=\"/business-protection/relevant-life-cover\">Relevant Life Cover</a>","target":"_self"},"heading":false,"status":""},{"label":"Key Person Cover","link":{"Id":null,"Rel":null,"url":"/business-protection/key-person-cover","label":"Key Person Cover","html":"<a href=\"/business-protection/key-person-cover\">Key Person Cover</a>","target":"_self"},"heading":false,"status":""},{"label":"Share &amp; Partnership Protection","link":{"Id":null,"Rel":null,"url":"/business-protection/share-and-partnership-protection","label":"Share & Partnership Protection","html":"<a href=\"/business-protection/share-and-partnership-protection\">Share & Partnership Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Executive Income Protection","link":{"Id":null,"Rel":null,"url":"/business-protection/executive-income-protection","label":"Executive Income Protection","html":"<a href=\"/business-protection/executive-income-protection\">Executive Income Protection</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Quote &amp; apply","link":{"Id":null,"Rel":null,"url":"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi","label":"Quote & apply","html":"<a href=\"https://www.lvadviser.com/service/launchers/adviser/executelauncher?launcher=fpp-quote-multi\" target=\"_blank\">Quote & apply</a>","target":"_blank"},"heading":false,"status":""},{"label":"Tools &amp; calculators","link":{"Id":null,"Rel":null,"url":"/online-services/business-protection-tools-and-calculators","label":"Tools & calculators","html":"<a href=\"/online-services/business-protection-tools-and-calculators\">Tools & calculators</a>","target":"_self"},"heading":false,"status":""},{"label":"Business Protection &amp; Trusts","link":{"Id":null,"Rel":null,"url":"/business-protection/trusts","label":"Business Protection & Trusts","html":"<a href=\"/business-protection/trusts\">Business Protection & Trusts</a>","target":"_self"},"heading":false,"status":""},{"label":"Tax treatment","link":{"Id":null,"Rel":null,"url":"/business-protection/tax-treatment","label":"Tax treatment","html":"<a href=\"/business-protection/tax-treatment\">Tax treatment</a>","target":"_self"},"heading":false,"status":""},{"label":"Guide to Business Protection","link":{"Id":null,"Rel":null,"url":"/business-protection/business-protection-guide","label":"Guide to Business Protection","html":"<a href=\"/business-protection/business-protection-guide\">Guide to Business Protection</a>","target":"_self"},"heading":false,"status":""}]}]}],"active":false,"category":""},{"label":"Equity Release","link":{"Id":null,"Rel":null,"url":"/equity-release","label":"Equity Release","html":"<a href=\"/equity-release\">Equity Release</a>","target":"_self"},"subNav":[{"label":"Products","link":null,"subNav":[{"label":"Products","navItems":[{"label":"Equity Release","link":{"Id":null,"Rel":null,"url":"/equity-release","label":"Equity Release","html":"<a href=\"/equity-release\">Equity Release</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime Mortgage Lump Sum Plus","link":{"Id":null,"Rel":null,"url":"/equity-release/lifetime-mortgage-lump-sum","label":"Lifetime Mortgage Lump Sum Plus","html":"<a href=\"/equity-release/lifetime-mortgage-lump-sum\">Lifetime Mortgage Lump Sum Plus</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime Mortgage Drawdown Plus","link":{"Id":null,"Rel":null,"url":"/equity-release/lifetime-mortgage-drawdown","label":"Lifetime Mortgage Drawdown Plus","html":"<a href=\"/equity-release/lifetime-mortgage-drawdown\">Lifetime Mortgage Drawdown Plus</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime Mortgage Lump Sum Lifestyle","link":{"Id":null,"Rel":null,"url":"/equity-release/lifetime-mortgage-lump-sum-lifestyle","label":"Lifetime Mortgage Lump Sum Lifestyle","html":"<a href=\"/equity-release/lifetime-mortgage-lump-sum-lifestyle\">Lifetime Mortgage Lump Sum Lifestyle</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime Mortgage Drawdown Lifestyle","link":{"Id":null,"Rel":null,"url":"/equity-release/lifetime-mortgage-drawdown-lifestyle","label":"Lifetime Mortgage Drawdown Lifestyle","html":"<a href=\"/equity-release/lifetime-mortgage-drawdown-lifestyle\">Lifetime Mortgage Drawdown Lifestyle</a>","target":"_self"},"heading":false,"status":""}]},{"label":"More","navItems":[{"label":"Contact us","link":{"Id":null,"Rel":null,"url":"/contact-us/equity-release","label":"Contact us","html":"<a href=\"/contact-us/equity-release\">Contact us</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Resources","link":null,"subNav":[{"label":"Resources","navItems":[{"label":"Equity Release Portal","link":{"Id":null,"Rel":null,"url":"/online-services/equity-release-portal","label":"Equity Release Portal","html":"<a href=\"/online-services/equity-release-portal\">Equity Release Portal</a>","target":"_self"},"heading":false,"status":""},{"label":"Equity Release Portal FAQs","link":{"Id":null,"Rel":null,"url":"/online-services/equity-release-portal/faqs","label":"Equity Release Portal FAQs","html":"<a href=\"/online-services/equity-release-portal/faqs\">Equity Release Portal FAQs</a>","target":"_self"},"heading":false,"status":""},{"label":"Adviser Marketing Hub","link":{"Id":null,"Rel":null,"url":"/equity-release/adviser-marketing-hub","label":"Adviser Marketing Hub","html":"<a href=\"/equity-release/adviser-marketing-hub\">Adviser Marketing Hub</a>","target":"_self"},"heading":false,"status":""},{"label":"Equity Release videos and webinars","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/video-and-webinar-library/equity-release","label":"Equity Release videos and webinars","html":"<a href=\"/knowledge-centre/video-and-webinar-library/equity-release\">Equity Release videos and webinars</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime Mortgage Early Repayment Calculator","link":{"Id":null,"Rel":null,"url":"/equity-release/early-repayment-calculator","label":"Lifetime Mortgage Early Repayment Calculator","html":"<a href=\"/equity-release/early-repayment-calculator\">Lifetime Mortgage Early Repayment Calculator</a>","target":"_self"},"heading":false,"status":""},{"label":"Lifetime mortgages updates","link":{"Id":null,"Rel":null,"url":"/equity-release/lifetime-mortgages-updates","label":"Lifetime mortgages updates","html":"<a href=\"/equity-release/lifetime-mortgages-updates\">Lifetime mortgages updates</a>","target":"_self"},"heading":false,"status":""},{"label":"Equity Release Council","link":{"Id":null,"Rel":null,"url":"/equity-release/equity-release-council","label":"Equity Release Council","html":"<a href=\"/equity-release/equity-release-council\">Equity Release Council</a>","target":"_self"},"heading":false,"status":""}]},{"label":"Supporting your client","navItems":[{"label":"Care navigator","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/care-navigator","label":"Care navigator","html":"<a href=\"/supporting-your-client/care-navigator\">Care navigator</a>","target":"_self"},"heading":false,"status":""},{"label":"LV= Doctor Services","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/doctors-services","label":"LV= Doctor Services","html":"<a href=\"/supporting-your-client/doctors-services\">LV= Doctor Services</a>","target":"_self"},"heading":false,"status":""}]}]}],"active":false,"category":""},{"label":"Support","link":{"Id":null,"Rel":null,"url":"/supporting-you","label":"Support","html":"<a href=\"/supporting-you\">Support</a>","target":"_self"},"subNav":[{"label":"Knowledge centre","link":null,"subNav":[{"label":"More","navItems":[{"label":"Knowledge centre","link":{"Id":null,"Rel":null,"url":"/knowledge-centre","label":"Knowledge centre","html":"<a href=\"/knowledge-centre\">Knowledge centre</a>","target":"_self"},"heading":false,"status":""},{"label":"Video and webinar library","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/video-and-webinar-library","label":"Video and webinar library","html":"<a href=\"/knowledge-centre/video-and-webinar-library\">Video and webinar library</a>","target":"_self"},"heading":false,"status":""},{"label":"Protection webinar calendar","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/protection-webinar-calendar","label":"Protection webinar calendar","html":"<a href=\"/knowledge-centre/protection-webinar-calendar\">Protection webinar calendar</a>","target":"_self"},"heading":false,"status":""},{"label":"News hub","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/news-hub","label":"News hub","html":"<a href=\"/knowledge-centre/news-hub\">News hub</a>","target":"_self"},"heading":false,"status":""},{"label":"Article library","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/article-library","label":"Article library","html":"<a href=\"/knowledge-centre/article-library\">Article library</a>","target":"_self"},"heading":false,"status":""},{"label":"Fuel for Life","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/fuel-for-life","label":"Fuel for Life","html":"<a href=\"/knowledge-centre/fuel-for-life\">Fuel for Life</a>","target":"_self"},"heading":false,"status":""},{"label":"Reaching Resilience","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/reaching-resilience","label":"Reaching Resilience","html":"<a href=\"/knowledge-centre/reaching-resilience\">Reaching Resilience</a>","target":"_self"},"heading":false,"status":""},{"label":"Technical Hub","link":{"Id":null,"Rel":null,"url":"/knowledge-centre/technical-hub","label":"Technical Hub","html":"<a href=\"/knowledge-centre/technical-hub\">Technical Hub</a>","target":"_self"},"heading":false,"status":""},{"label":"Tax year end","link":{"Id":null,"Rel":null,"url":"/pensions/tax-year-end","label":"Tax year end","html":"<a href=\"/pensions/tax-year-end\">Tax year end</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Claims","link":null,"subNav":[{"label":"More","navItems":[{"label":"Claims","link":{"Id":null,"Rel":null,"url":"/supporting-you/claims","label":"Claims","html":"<a href=\"/supporting-you/claims\">Claims</a>","target":"_self"},"heading":false,"status":""},{"label":"Our approach to claims","link":{"Id":null,"Rel":null,"url":"/supporting-you/claims/our-claims-approach","label":"Our approach to claims","html":"<a href=\"/supporting-you/claims/our-claims-approach\">Our approach to claims</a>","target":"_self"},"heading":false,"status":""},{"label":"Real stories","link":{"Id":null,"Rel":null,"url":"/supporting-you/claims/real-stories","label":"Real stories","html":"<a href=\"/supporting-you/claims/real-stories\">Real stories</a>","target":"_self"},"heading":false,"status":"New"}]}]},{"label":"Protection underwriting","link":null,"subNav":[{"label":"More","navItems":[{"label":"Protection underwriting","link":{"Id":null,"Rel":null,"url":"/supporting-you/protection-underwriting","label":"Protection underwriting","html":"<a href=\"/supporting-you/protection-underwriting\">Protection underwriting</a>","target":"_self"},"heading":false,"status":""},{"label":"Underwriting misrepresentation","link":{"Id":null,"Rel":null,"url":"/supporting-you/protection-underwriting/misrepresentation","label":"Underwriting misrepresentation","html":"<a href=\"/supporting-you/protection-underwriting/misrepresentation\">Underwriting misrepresentation</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Trusts","link":null,"subNav":[{"label":"More","navItems":[{"label":"Trusts","link":{"Id":null,"Rel":null,"url":"/supporting-you/trusts","label":"Trusts","html":"<a href=\"/supporting-you/trusts\">Trusts</a>","target":"_self"},"heading":false,"status":""},{"label":"Types of trusts","link":{"Id":null,"Rel":null,"url":"/supporting-you/trusts/types-of-trust","label":"Types of trusts","html":"<a href=\"/supporting-you/trusts/types-of-trust\">Types of trusts</a>","target":"_self"},"heading":false,"status":""},{"label":"Trust Registration Service - FAQs","link":{"Id":null,"Rel":null,"url":"/supporting-you/trusts/trs","label":"Trust Registration Service - FAQs","html":"<a href=\"/supporting-you/trusts/trs\">Trust Registration Service - FAQs</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Protection large case team","link":{"Id":null,"Rel":null,"url":"/supporting-you/protection-large-case-team","label":"Protection large case team","html":"<a href=\"/supporting-you/protection-large-case-team\">Protection large case team</a>","target":"_self"},"subNav":[]},{"label":"Vulnerable customers","link":{"Id":null,"Rel":null,"url":"/supporting-you/vulnerable-customers","label":"Vulnerable customers","html":"<a href=\"/supporting-you/vulnerable-customers\">Vulnerable customers</a>","target":"_self"},"subNav":[]},{"label":"Suitability letter builder","link":{"Id":null,"Rel":null,"url":"/supporting-you/suitability-letter-builder","label":"Suitability letter builder","html":"<a href=\"/supporting-you/suitability-letter-builder\">Suitability letter builder</a>","target":"_self"},"subNav":[]},{"label":"Portals and integration","link":null,"subNav":[{"label":"Overview","navItems":[{"label":"Savings and Retirement Adviser Portal","link":{"Id":null,"Rel":null,"url":"/adviser-portal","label":"Savings and Retirement Adviser Portal","html":"<a href=\"/adviser-portal\">Savings and Retirement Adviser Portal</a>","target":"_self"},"heading":false,"status":""},{"label":"Online services","link":{"Id":null,"Rel":null,"url":"/online-services","label":"Online services","html":"<a href=\"/online-services\">Online services</a>","target":"_self"},"heading":false,"status":""},{"label":"Third party portals","link":{"Id":null,"Rel":null,"url":"/online-services/portals","label":"Third party portals","html":"<a href=\"/online-services/portals\">Third party portals</a>","target":"_self"},"heading":false,"status":""},{"label":"Back office integration","link":{"Id":null,"Rel":null,"url":"/online-services/integration","label":"Back office integration","html":"<a href=\"/online-services/integration\">Back office integration</a>","target":"_self"},"heading":false,"status":"New"}]}]},{"label":"Setting up an Agency","link":{"Id":null,"Rel":null,"url":"/supporting-you/setting-up-an-agency","label":"Setting up an Agency","html":"<a href=\"/supporting-you/setting-up-an-agency\">Setting up an Agency</a>","target":"_self"},"subNav":[]},{"label":"LV= news","link":{"Id":null,"Rel":null,"url":"/supporting-you/lv-news","label":"Our future plans","html":"<a href=\"/supporting-you/lv-news\">Our future plans</a>","target":"_self"},"subNav":[]},{"label":"Consumer Duty","link":null,"subNav":[{"label":"More","navItems":[{"label":"Consumer Duty","link":{"Id":null,"Rel":null,"url":"/supporting-you/consumer-duty-hub","label":"Consumer Duty","html":"<a href=\"/supporting-you/consumer-duty-hub\">Consumer Duty</a>","target":"_self"},"heading":false,"status":""},{"label":"Protection","link":{"Id":null,"Rel":null,"url":"/supporting-you/consumer-duty-hub/protection","label":"Protection","html":"<a href=\"/supporting-you/consumer-duty-hub/protection\">Protection</a>","target":"_self"},"heading":false,"status":""},{"label":"Savings and Retirement","link":{"Id":null,"Rel":null,"url":"/supporting-you/consumer-duty-hub/savings-and-retirement","label":"Savings and Retirement","html":"<a href=\"/supporting-you/consumer-duty-hub/savings-and-retirement\">Savings and Retirement</a>","target":"_self"},"heading":false,"status":""},{"label":"Equity Release","link":{"Id":null,"Rel":null,"url":"/supporting-you/consumer-duty-hub/equity-release","label":"Equity Release","html":"<a href=\"/supporting-you/consumer-duty-hub/equity-release\">Equity Release</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Why LV=","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/why-lv","label":"Why LV=","html":"<a href=\"/supporting-your-client/why-lv\">Why LV=</a>","target":"_self"},"subNav":[{"label":"More","navItems":[{"label":"Why LV=","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/why-lv","label":"Why LV=","html":"<a href=\"/supporting-your-client/why-lv\">Why LV=</a>","target":"_self"},"heading":false,"status":""},{"label":"Mutual bonus","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/why-lv/mutual-bonus","label":"Mutual bonus","html":"<a href=\"/supporting-your-client/why-lv/mutual-bonus\">Mutual bonus</a>","target":"_self"},"heading":false,"status":""},{"label":"One-off bonus","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/why-lv/lv-difference","label":"Exit bonus","html":"<a href=\"/supporting-your-client/why-lv/lv-difference\">Exit bonus</a>","target":"_self"},"heading":false,"status":""},{"label":"Our awards","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/why-lv/our-awards","label":"Our awards","html":"<a href=\"/supporting-your-client/why-lv/our-awards\">Our awards</a>","target":"_self"},"heading":false,"status":""}]}]},{"label":"Member benefits","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/member-benefits","label":"Member benefits","html":"<a href=\"/supporting-your-client/member-benefits\">Member benefits</a>","target":"_self"},"subNav":[{"label":"More","navItems":[{"label":"Member benefits","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/member-benefits","label":"Member benefits","html":"<a href=\"/supporting-your-client/member-benefits\">Member benefits</a>","target":"_self"},"heading":false,"status":""},{"label":"Legal Advice Line","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/member-benefits/legal-advice","label":"Legal Advice Line","html":"<a href=\"/supporting-your-client/member-benefits/legal-advice\">Legal Advice Line</a>","target":"_self"},"heading":false,"status":""},{"label":"LV= Doctor Services","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/doctors-services","label":"LV= Doctor Services","html":"<a href=\"/supporting-your-client/doctors-services\">LV= Doctor Services</a>","target":"_self"},"heading":false,"status":""},{"label":"Care navigator","link":{"Id":null,"Rel":null,"url":"/supporting-your-client/care-navigator","label":"Care navigator","html":"<a href=\"/supporting-your-client/care-navigator\">Care navigator</a>","target":"_self"},"heading":false,"status":""}]}]}],"active":false,"category":""}],"productNav":[],"docLibrary":{"Id":null,"Rel":null,"url":"/document-library","label":"Document Library","html":"<a href=\"/document-library\">Document Library</a>","target":"_self"},"searchLinkText":"Go","userSessionApi":"/service/authentication/adviser/UserB2CSession","errorMessage":"Error","resultsFound":"Suggestions","searchAutoSuggestEndPoint":"/service/search/AutoSuggest","searchResultsPage":"/search"}});</script>
    </div>

        <!--/header-->
        <!--banner-header-->
            <div class="react-component bannerheader" data-name="bannerHeader" data-id="9e9d2dd3-9173-4ce1-b837-b5bff9062306">
        <div id="9e9d2dd3-9173-4ce1-b837-b5bff9062306"><div class="banner-fullbleed"><div class="banner-header"><div class="media-holder"></div><div class="content-holder left"><div class="banner-content no-curve"><h2 class="title small-heading">Income Protection</h2><h2 class="title h1"><p style="margin-bottom: 0.0001pt;">Why real stories matter in <span style="color: #cddc29;">protection conversations </span></p></h2></div></div></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"bannerHeader","reactName":"Athena.bannerHeader","id":"9e9d2dd3-9173-4ce1-b837-b5bff9062306","type":"dynamic","props":{"smallHeading":"Income Protection","smallHeadingType":"","mainHeading":"<p style=\"margin-bottom: 0.0001pt;\">Why real stories matter in <span style=\"color: #cddc29;\">protection conversations </span></p>","mainHeadingType":"","mainHeadingMobile":"<p style=\"margin-bottom: 0.0001pt;\">How robust are the <span style=\"color: #cddc29;\">alternatives to Income Protection</span></p>","subTextLink":null,"subTextMobile":"","cta":null,"mediaType":"\"\"","image":null,"gif":null,"video":{"id":"","type":null},"contentAlignment":"left","brandIcon":null,"isEditMode":false,"html":null}});</script>
    </div>

        <!--/banner-header-->
        <!--breadcrumb-->
            <div class="react-component breadcrumb" data-name="breadcrumb" data-id="a1c132b4-b740-4a0a-8e15-395f6e65dbfa">
        <div id="a1c132b4-b740-4a0a-8e15-395f6e65dbfa"><div class="breadcrumb-Container"><div class="grid"><li><a href="/" class="breadcrumb-item textlink" title="Home">Home</a></li><span class="icon-arrow"> </span><li><a href="/knowledge-centre" class="breadcrumb-item textlink" title="Knowledge Centre">Knowledge Centre</a></li><span class="icon-arrow"> </span><li><a href="/knowledge-centre/article-library" class="breadcrumb-item textlink" title="Article library">Article library</a></li><span class="icon-arrow"> </span><li><a class="breadcrumb-item textlink" title="Why real stories matter in protection conversations">Why real stories matter in protection conversations</a></li></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"breadcrumb","reactName":"Athena.breadcrumb","id":"a1c132b4-b740-4a0a-8e15-395f6e65dbfa","type":"dynamic","props":{"Breadcrumbitems":[{"link":{"Id":null,"Rel":null,"url":"/","label":"Home","html":null,"target":null}},{"link":{"Id":null,"Rel":null,"url":"/knowledge-centre","label":"Knowledge Centre","html":null,"target":null}},{"link":{"Id":null,"Rel":null,"url":"/knowledge-centre/article-library","label":"Article library","html":null,"target":null}},{"link":{"Id":null,"Rel":null,"url":null,"label":"Why real stories matter in protection conversations","html":null,"target":null}}]}});</script>
    </div>

        <!--/breadcrumb-->
        <!--Social-->
        
        <!--/breadcrumb-->
        <!--adviserwebchat-->
        
        <!--/adviserwebchat-->
        


<!--standard-->
    <div class="react-component newsdetailcomponent" data-name="newsDetailComponent" data-id="7dc70cb0-b40a-49ba-b2d9-fff0d64775a8">
        <div id="7dc70cb0-b40a-49ba-b2d9-fff0d64775a8"><div class="news-detail-component"><div class="news-content"><h2 class="title h2-regular">Why real stories matter in protection conversations</h2><div class="date-category-section"><div class="date-published">27/09/2024</div><div class="news-category"></div></div><span class="rte "><p><span class="h3-size" style="color: #192c40;"><span class="paragraph-size"></span></span></p>
<p><strong>Mike Farrell, Protection Sales and Marketing Director&nbsp;</strong><br />
<br />
It&rsquo;s no secret that as an industry, we&rsquo;ve still got a way to go in overcoming distrust of insurance. While a lot of people do understand the importance of protection, you&rsquo;ll still encounter clients who are less confident about the benefits and become switched off to a &lsquo;sale&rsquo;.&nbsp;</p>
<p>Sharing real claim stories can be a great tool to show that protection pays and makes the conversation more human. They highlight just how life-changing having the right cover in place can be, by letting protection speak for itself.</p></span></div></div></div>
<script>LVSiteConfigs.components.data.push({"name":"newsDetailComponent","reactName":"Athena.newsDetailComponent","id":"7dc70cb0-b40a-49ba-b2d9-fff0d64775a8","type":"dynamic","props":{"titleHeading":{"label":"Why real stories matter in protection conversations","type":"","url":null},"shortDescription":"It&rsquo;s no secret that as an industry, we&rsquo;ve still got a way to go in overcoming distrust of insurance. While a lot of people do understand the importance of protection, you&rsquo;ll still encounter clients who are less confident about the benefits and become switched off to a &lsquo;sale&rsquo;.&nbsp;","mainDescription":"<p><span class=\"h3-size\" style=\"color: #192c40;\"><span class=\"paragraph-size\"></span></span></p>\n<p><strong>Mike Farrell, Protection Sales and Marketing Director&nbsp;</strong><br />\n<br />\nIt&rsquo;s no secret that as an industry, we&rsquo;ve still got a way to go in overcoming distrust of insurance. While a lot of people do understand the importance of protection, you&rsquo;ll still encounter clients who are less confident about the benefits and become switched off to a &lsquo;sale&rsquo;.&nbsp;</p>\n<p>Sharing real claim stories can be a great tool to show that protection pays and makes the conversation more human. They highlight just how life-changing having the right cover in place can be, by letting protection speak for itself.</p>","image":null,"publishedDate":"27/09/2024","newsCategory":[]}});</script>
    </div>
    <div class="react-component featuredetails" data-name="featureDetails" data-id="7e69707e-3067-4c66-ae87-723192a7bee1">
        <div id="7e69707e-3067-4c66-ae87-723192a7bee1"><div id="09eb6f71-d31b-4750-9ade-8d35521f39e4" class="intro-Text-container background-primary1"><div class="main-container-fullbleed"><div class="grid  image-left"><div class="grid content-body order3"><span class="rte description left"><p><span class="h4-size"><span class="paragraph-size"><span class="h3-size">A story from the heart</span></span></span></p>
<p><span class="h4-size"><span class="paragraph-size"><a href="/supporting-you/claims/real-stories"><img src="/-/life/media/athena/images/articles/jennie-gow-v2.png" style="height:397px; width:705px;" _languageinserted="true" alt="Image of Jenny Gow" /></a></span></span></p>
<p><span class="h4-size"><span class="paragraph-size">Jennie Gow is a Formula 1 broadcaster and pitlane reporter, but also a wife and mother to a little girl. In December 2022, Jennie&rsquo;s life was changed in a moment. She had been suffering from a bad cold with a persistent cough, which doctors had put down to a seasonal flu. Between Christmas and New Year&rsquo;s, Jennie had a particularly heavy cough and passed out in the bathroom.</span></span></p>
<p><span class="h4-size"><span class="paragraph-size">Luckily for Jennie, she was found by her husband and daughter who called an ambulance, and she was rushed into hospital. It was found that she had suffered a stroke triggered by her cough. Jennie was able to undergo an important procedure in the critical timeframe, and despite not being able to speak or move properly, she remained in a stable condition.<br />
<br />
Just a few months before, in August 2022, Jennie had taken out an <a href="/personal-protection/income-protection" target="_self" title="LV= Income Protection">LV= Income Protection</a>&nbsp;plan on the recommendation of her financial adviser. At the time, she didn&rsquo;t realise how important that conversation would be.<br />
<br />
Jennie began a long journey of rehabilitation following her operation, to re-learn basic speech and movement. At the same time, she was supported through having her Income Protection kick in. This meant she didn&rsquo;t have to worry about her family having to cover all the outgoings. She was able to focus on her recovery and get back to broadcasting at her own pace. Her Income Protection went beyond just the financial side, also funding some private speech and language therapy sessions, through the <a href="/personal-protection/income-protection/cover-features" title="Income Protection – Cover Features page">rehab support services</a>&nbsp;feature included in her cover.&nbsp;<br />
<br />
You can hear Jennie&rsquo;s story in her own words <a href="/supporting-you/claims/real-stories" title="Real stories page">here</a>. Her story is one that really showcases why we&rsquo;re all in the industry and the impact that individuals can make at a difficult time to deliver a positive outcome &ndash; including healthcare professionals, her adviser, and her LV= claims assessor who all formed part of her journey.</span></span></p></span></div></div></div></div></div>
    </div>
    <div class="react-component featuredetails" data-name="featureDetails" data-id="341faa85-c184-4022-a44a-f3a67e4c394e">
        <div id="341faa85-c184-4022-a44a-f3a67e4c394e"><div id="298ad695-08d7-432c-8f68-af827b569335" class="intro-Text-container no-margin "><div class="main-container-fullbleed"><div class="grid  image-left"><div class="grid content-body order3"><span class="rte description left"><p><span class="h3-size">Bringing life to protection</span></p>
<p>Stories like Jennie&rsquo;s raise the profile of protection, in a way that claims figures just can&rsquo;t. It&rsquo;s easy when only looking at the bigger picture to lose sight of the true impact. At LV=, we supported nearly 8,000 individuals and families with a personal protection claim in 2024*. Each claim that sits behind that number has their own story.<br />
<br />
Something to always remember when speaking to clients is that protection is an emotional product. It&rsquo;s taken out to protect homes, incomes and loved ones &ndash; what matters the most, to most of us.&nbsp; Using real stories can breathe life into your protection conversation, taking something intangible like protection and shows the practical difference it can make in adverse times.</p>
<p>
<p>&nbsp;<span class="h3-size">Where do claim stories fit into the advice process?</span></p>
<p>Whether you prefer to use claims stories to lead into the protection conversation or use them to reinforce and support your advice after your meeting, real examples can fit somewhere in the advice process. Consider where introducing these stories feels organic to you in the context of your client conversations.&nbsp;<br />
Many providers have videos and guides to help you share relevant examples within your conversations. You can watch Jennie&rsquo;s story and find more examples of real life claims on the LV= real stories hub.&nbsp;<br />
<br />
*This also includes claims for Income Protection and Personal Sick Pay that were made before 2024 and were still in payment.&nbsp;</p>
<p>&nbsp;</p>
</p></span></div></div></div></div></div>
    </div>
    <div class="react-component multicolumncomparison" data-name="multiColumnComparison" data-id="e9e5fa71-12b3-44ec-9c1e-5aea6688c5ae">
        <div id="e9e5fa71-12b3-44ec-9c1e-5aea6688c5ae"><div id="258d248c-12ad-4d55-801a-fce70a3f04c0" class="multi-column-comparison-container "><div class="two-column"><div class="columns-container"><div class="column border true "><div class="title-block"><h2 class="title h2-regular">Real stories</h2></div><div class="content-block"><span class="rte body-copy"><p><span style="color: #0d2c41;"></span>Bring life to your protection conversations, by sharing real stories that highlight the impact of protection. Find some examples to support your advice.</p>
<p><a href="/supporting-you/claims/real-stories?sc_mode=preview&amp;sc_lang=en&amp;sc_site=athena" target="_self" title="Visit the Real Stories hub">Visit the Real Stories hub</a></p>
<style>
    .tb_button {padding:1px;cursor:pointer;border-right: 1px solid #8b8b8b;border-left: 1px solid #FFF;border-bottom: 1px solid #fff;}.tb_button.hover {borer:2px outset #def; background-color: #f8f8f8 !important;}.ws_toolbar {z-index:100000} .ws_toolbar .ws_tb_btn {cursor:pointer;border:1px solid #555;padding:3px}   .tb_highlight{background-color:yellow} .tb_hide {visibility:hidden} .ws_toolbar img {padding:2px;margin:0px}
</style></span></div></div><div class="column border true "><div class="title-block"><h2 class="title h2-regular">Fuel for Life</h2></div><div class="content-block"><span class="rte body-copy"><p><span style="color: #0d2c41;"></span>The latest issue of Fuel for Life, our protection e-zine, focuses on misrepresentation and how you can support your client&rsquo;s claim.</p>
<p><a href="/knowledge-centre/fuel-for-life" title="Fuel for Life page">Read our latest Fuel for Life issue</a></p>
<style>
    .tb_button {padding:1px;cursor:pointer;border-right: 1px solid #8b8b8b;border-left: 1px solid #FFF;border-bottom: 1px solid #fff;}.tb_button.hover {borer:2px outset #def; background-color: #f8f8f8 !important;}.ws_toolbar {z-index:100000} .ws_toolbar .ws_tb_btn {cursor:pointer;border:1px solid #555;padding:3px}   .tb_highlight{background-color:yellow} .tb_hide {visibility:hidden} .ws_toolbar img {padding:2px;margin:0px}
</style></span></div></div><div class="column border true "><div class="title-block"><h2 class="title h2-regular">Account manager</h2></div><div class="content-block"><span class="rte body-copy"><p>Your account manager can provide dedicated support to help you with protection, from 121 training to support on specific cases.<br />
&nbsp;<br />
<a href="/contact-us/personal-protection/account-managers" title="Protection account managers page">Find your LV= Account Manager</a>
<div> </div>
</p>
<style>
    .tb_button {padding:1px;cursor:pointer;border-right: 1px solid #8b8b8b;border-left: 1px solid #FFF;border-bottom: 1px solid #fff;}.tb_button.hover {borer:2px outset #def; background-color: #f8f8f8 !important;}.ws_toolbar {z-index:100000} .ws_toolbar .ws_tb_btn {cursor:pointer;border:1px solid #555;padding:3px}   .tb_highlight{background-color:yellow} .tb_hide {visibility:hidden} .ws_toolbar img {padding:2px;margin:0px}
</style></span></div></div></div></div></div></div>
    </div>

<!--/standard-->
        <!--/main-->
        <!--globalalert-->
        
        <!--/globalalert-->
        <!--cookieconsent-->
        
        <!--/cookieconsent-->
        <!--footer-content-->
            <div class="react-component footer" data-name="footer" data-id="0a255436-0348-4231-b93b-13754fc9a6e5">
        <div id="0a255436-0348-4231-b93b-13754fc9a6e5"><link rel="preload" as="image" href="/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png"/><footer class="footer-container lvp"><div class="inner-container"><div class="links-container"><div class="nav-link"><a href="#" target="_self" class=" textlink" title="Cookie settings">Cookie settings</a></div><div class="nav-link"><a href="/legal" target="_self" class=" textlink" title="Legal">Legal</a></div><div class="nav-link"><a href="/lv-cookie-consent" target="_self" class=" textlink" title="Cookie consent">Cookie consent</a></div><div class="nav-link"><a href="/data-protection" target="_self" class=" textlink" title="Data protection">Data protection</a></div><div class="nav-link"><a href="/online-security" target="_self" class=" textlink" title="Online security">Online security</a></div><div class="nav-link"><a href="/accessibility" target="_self" class=" textlink" title="Accessibility">Accessibility</a></div><div class="nav-link"><a href="/service-status" target="_self" class=" textlink" title="Service status">Service status</a></div><div class="nav-link"><a href="/site-map" target="_self" class=" textlink" title="Sitemap">Sitemap</a></div></div><div class="footer-bottom"><div class="logo-block"><div class="logo-holder"><a href="https://www.lvadviser.com" target="_self" class=""><img src="/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png" alt="ALT Text"/></a></div><span class="copyright"><p><strong> For UK Financial Advisers only</strong></p>
<p><strong></strong>Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK</p></span></div><div class="footer-social"><div class="footer-media linkedin"><a href="https://www.linkedin.com/showcase/lvforadvisers" target="_self" class="footer-social-media" title="LinkedIn"><span class="icon icon-linkedin" alt="LinkedIn"></span></a></div><div class="footer-media twitter"><a href="https://twitter.com/LVforAdvisers" target="_self" class="icon-link" title="Twitter"><svg focusable="false" width="25" height="21" viewBox="0 0 25 21"><path d="M12.2228 8.8875L19.8685 0H18.0567L11.418 7.71689L6.11564 0H0L8.0182 11.6693L0 20.9892H1.81189L8.82259 12.8399L14.4223 20.9892H20.5379L12.2224 8.8875H12.2228ZM9.74121 11.7721L8.9288 10.6101L2.46474 1.36396H5.24769L10.4643 8.8259L11.2767 9.9879L18.0576 19.6873H15.2747L9.74121 11.7726V11.7721Z" fill="#04589B"></path></svg></a></div></div></div></div></footer></div>
<script>LVSiteConfigs.components.data.push({"name":"footer","reactName":"Athena.footer","id":"0a255436-0348-4231-b93b-13754fc9a6e5","type":"dynamic","props":{"expanderText":"Useful Links","copyrightText":"<p><strong> For UK Financial Advisers only</strong></p>\n<p><strong></strong>Liverpool Victoria Financial Services Limited, registered in England with registration number 12383237. County Gates, Bournemouth, BH1 2NF, UK</p>","logo":{"src":"/-/life/media/athena/images/logo/adviser-logo-104x54_responsive-v2.png","alt":"ALT Text","url":"https://www.lvadviser.com","target":"_self","html":null,"isEditMode":false},"socialLinks":[{"alt":"LinkedIn","channel":"linkedin","link":{"url":"https://www.linkedin.com/showcase/lvforadvisers","label":"","target":"_self"}},{"alt":"Twitter","channel":"twitter","link":{"url":"https://twitter.com/LVforAdvisers","label":"","target":"_self"}}],"navLinks":[{"link":{"Id":null,"Rel":null,"url":"javascript:Optanon.ToggleInfoDisplay();;","label":"Cookie settings","html":"<a href=\"javascript:Optanon.ToggleInfoDisplay();;\">Cookie settings</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/legal","label":"Legal","html":"<a href=\"/legal\">Legal</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/lv-cookie-consent","label":"Cookie consent","html":"<a href=\"/lv-cookie-consent\">Cookie consent</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/data-protection","label":"Data protection","html":"<a href=\"/data-protection\">Data protection</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/online-security","label":"Online security","html":"<a href=\"/online-security\">Online security</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/accessibility","label":"Accessibility","html":"<a href=\"/accessibility\">Accessibility</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/service-status","label":"Service status","html":"<a href=\"/service-status\">Service status</a>","target":"_self"}},{"link":{"Id":null,"Rel":null,"url":"/site-map","label":"Sitemap","html":"<a href=\"/site-map\">Sitemap</a>","target":"_self"}}]}});</script>
    </div>

        <!--/footer-content-->
        <!--script-footer-->
        
        <!--/script-footer-->


    </div>
    <!-- Includes Common js-->
    <script src='/life/athenadist/common.js?v=1.1.972.0'></script>

    <!-- Includes template Specific js-->
    <script src='/life/athenadist/js/mediators/newspage.js?v=1.1.972.0'></script>

</body>
</html>
