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Thought leadership
Our thought leadership reports take an in depth look at what influences people’s live – and how you can be prepared in how you work with your clients. Produced by our product experts, find information relating to our Protection, Retirement and Equity Release products.
Starting afresh, making it relevant and keeping it simple
Justin Harper, September 2021
As an industry we’re adept at enhancing our core products and adding multiple features and nuances. But there are times when the right thing to do is to stop, step outside the box, start from first principles and place the needs of a specific target market front and centre of product design.
Everyone deserves a sick pay system that works
Debbie Kennedy, June 2021
The Covid-19 pandemic has made clear the inadequacies of Statutory Sick Pay and it's time to find an alternative solution, writes Debbie Kennedy, protection director at LV=
Mental health and wellbeing has taken on a new dimension – how are we responding?
Debbie Kennedy, May 2020
During this time of heightened uncertainty and anxiety driven by the COVID pandemic, it’s never been more important to look after our mental health. As an industry, there's still work to do in addressing the obstacles that people feel when talking about mental health issues and, here, Debbie offers an update about how we are responding and supporting customers in the current crisis.
Financial resilience and the art of selling
LV= Protection Team, September 2019
A lot of progress has been made professionalising the advice sector with qualifications, examinations and CPD. But we know that people don’t buy based on facts and logic, they buy through emotion – too often we forget that. Selling is an integral ingredient to financial planning, and an absolute essential when it comes to protection and the financial resilience of your clients.
What is your client’s most valuable asset?
Justin Harper, August 2019
Many of your clients might consider their most valuable asset to be their house, car, maybe their pension savings or the prospect of an inheritance. But like most, they’ll overlook the obvious – themselves and their ability to earn.
ESG - actions speak louder than words
Adam Ruddle, September 2021
More people are thinking seriously about their impact on global climate change and sustainability challenges through the investment of their pension savings. Senior Investment Manager, Adam Ruddle, explores how we’re taking this demand seriously through the integration of ESG principles within the investment strategy of our Smoothed Managed Funds.
Fixed term annuities – a safe haven?
Kirsty Wright, April 2020
The huge stock markets falls of the past weeks and the on-going volatility that looks to be here for some time to come have worried many savers who are either approaching retirement, or drawing an income from their pension fund. Are fixed term annuities the safe haven they’re looking for?
Coronavirus outbreak accelerates wealth transfer between generations
Clive Bolton, November 2020
Coronavirus has been a huge shock to the UK and our survey of the UK population’s financial confidence, health and attitudes to spending, saving and wellbeing reveals just how worried people are about the future.
Read 'Coronavirus outbreak accelerates wealth transfer between generations'
The changing customer needs require a more flexible approach to Equity Release
Georgina Oxton, September 2020
It’s fair to say that the Equity Release market continues to evolve and adapt to changing customer needs, but this also brings an element of complexity around product selection for advisers. Today’s equity release customer is a lot more focused on planning for the future and having control over their finances. Naturally, this means flexible product options are the preferred route.
Read ‘The changing customer needs require a more flexible approach to Equity Release’
Giving financial advisers confidence when selecting a provider
Chris Smyth, August 2020
With the growing popularity of Equity Release and the constant market changes, more and more advisers see lifetime mortgages as part of a holistic financial planning process to help their clients in later life.
Read ‘Giving financial advisers confidence when selecting a provider’
The transformation of the Equity Release Market
Chris Smyth, August 2020
We consider and respond to the key questions relating to the Equity Release market, including information on the benefits of releasing equity from a second or holiday home, and exploring the challenges in the sector.
Equity Release research shows it can become mainstream
Chris Smyth, October 2019
Equity Release is a dynamic and ever-evolving market, with products becoming a popular solution for clients in later life who are seeking peace of mind and flexibility. It’s no surprise that more advisers see lifetime mortgages as part of a holistic financial planning process, helping their clients achieve their financial objectives.
Read ‘Equity Release research shows it can become mainstream’